subject: What are you? Cost or Profit? [print this page] What are you? Cost or Profit? What are you? Cost or Profit?
There's this this idea that seems to be going around about social media and properly investing in it. But the problem is it's unfinished. Incomplete. The problem is that you can't span theentiretyof social media in a single thought. It's too big. There are also dissenters who say that as a whole we haven't even figured out how to properly invest in social media. Assuming they are correct, where do we start?
Well, it's easier than one might suppose. The fact of the matter is that you can't let the mass of the idea overwhelm you with everything you "can't do". You have to break it down into different chunks. You know the average human can only keep a sequence of about 7 numbers in short term memory? You know what the trick is to memorizing more numbers? Chunking. Break something down into smaller pieces of threes or fours and THEN put them together. That's what you have to do with this social media idea. You have to chew your food before you swallow it.
You have to take it one objective at a time. In my line of work I have to transform normally reserved, private folks into social media socialites with great ideas, funny anecdotes and well established web identities. However, it doesn't matter if I provide a million different outlets, with streaming this and aggregated that will get them to open up and start churning out the posts and tweets and videos. You have to make sure to steel yourself and practice timing and focused effort.
Don't go big, you will go broke. Start small. Baby steps when approaching social media. Limit it to what you can chunk- to what you can measure and produce some actual return and track. When it comes down to it you'll start to get into a groove and be able to really forge ground with your micro-objectives. Put in the hours and you'll make it.
