subject: Starting An Ezine - 3 Easy Steps for Article Marketers [print this page] If you're writing simple little articles in order to drive traffic to your web site, you have such a big head start in creating your own regular ezine (electronic magazine) that it's not even funny. Before I show you how easy it's going to be for you, let's look at why you might want to start your own ezine. People have been saying, "The money is in the list" for as long as there have been mailing lists (offline or online), so building a list of prospects and customers should be a part of every ecommerce business. But nobody's going to join your list "just because you have one" so you're going to have to offer them something of value in exchange. You can offer a special report, ebook, etc., to get them on your list, but then you still have to give them good content to keep them on your list and to build a relationship with them. What that relationship can mean is more sales when you pitch something to the people who subscribe to your ezine. If you've been giving them good information -- helping them in whatever your niche is -- they're going to give your recommendations more weight than if you just pitch something out of the blue. That's why you want to have an ezine -- it means a loyal following and more sales for you. The problem most people have with an ezine is not in starting one, but in continuing to do it -- it takes a real commitment. The cool thing about being an article marketer is that you have content sitting there waiting to be used in your ezine issues, and you're always busy creating new content. Start by going back through your previously written articles and find those that are "evergreen" -- those that are not time-sensitive. Even if you've published them on the internet in the past, they can still be used in an ezine. With the billions of pieces of content on the web, the chances of someone having read your article -- and remembering that they read it -- is infinitesimal. Depending on how prolific you've been, you probably have many weeks worth of ezine issues already done. You'll still have to do a little tweaking to get them to look like an ezine, but the core of each issue -- the content -- is ready and waiting. See how many weekly issues you have "in the can" and then set them up in an autoresponder, one per week. Now you can put together a list of topics you'll cover in the coming weeks and use that as a list of "Here's what you'll discover..." to encourage people to subscribe to your ezine. If you've been article marketing for some time you have a wealth of material you can now use to create your own weekly ezine, and that can turn into increased sales for you.
Starting An Ezine - 3 Easy Steps for Article Marketers
