subject: How to Use Social Media Marketing in Stockton [print this page] How to Use Social Media Marketing in Stockton
Attention: Stockton Businesses, your customers are talking about you online... and alll you have to decide is whether or not to tune in.
Social media has changed marketing in Stockon forever. Now, local review sites such as Yelp or Google reviews can forever determine a business' future. Customers no longer trust you to tell them how great you are because they don't have to... they can simply search you online.
But in a city full of critics... how do you make sure your reputation is protected?
Knowing that your businesses can be tarnished by a single negative review is a horrifying thought...
This is especially the case for businesses with a weak web presence. Because sites like Yelp rank so high on Google, those negative reviews will be seen by customers Googling you way before your own website will even appear on the page.
Of course, if you truly make your customers happy, then social media will also bring dozens of new customers. And for businesses that aren't used to operating in this digital democracy, it's time to step up...
Online marketing in Stockton requires a degree of savviness. You must engage your customers over social media, and be able to monitor what the crowds are saying about you.
If you're still not convinced, check out this figure from The New York Times: 84% of Americans say online reviews influence how they feel about a business.
This literally means that even if you do everything else right, ignoring social media could kill your business...
How to Be Successful at Social Media Marketing in Stockton
Step #1: Google your own name. See what comes up. Is it easy to find you? Is there enough information about you for customers to make an informed decision? Now research your competitors, do they have more or less information than you available on the web?
Step #2: Claim your Google places. Google gives all businesses a free chance to have one page on their local search engine. This often generates about 500 brand impressions per month.
Step #3: Google your local industry. For example, if you own a restaurant, Google "Restaurant Stockton." See how long it takes you to come up on the results. If you are at the top, great! If you aren't... you have a problem. That's because if you are only coming up on searches related to your own name, that means you're only attracting customers that ALREADY KNOW ABOUT YOU. You're completely missing New Customers.
Step #4: Set up a Facebook for you business. You have run out of excuses... Facebook Marketing
Stockton is vital for success. For those who are not yet convinced, here's a fun fact: Over 15.8 billion small-business searches were conducted on Facebook in the last YEAR, and this number is up 58% from last year.
Also, Google is more likely to show customers your website if that customer is connected with you on Facebook. So make sure you have as many connections as possible.
To learn more about Marketing in Stockton, visit www.AdvanceNetworkingGroup.com
We're currently offering free strategic-marketing consultations to any Stockton business.
