subject: Promotional Pens, Pencils & Other Promotional Gifts: How To Choose The One That Is Right For You [print this page] The most commonly used method of advertising a business or product in recent years has been through the gifting of promotional gifts. These gifts will range from pens, pencils, t-shirts, pen holders and more. When marketing a product it is natural to consider the needs of the customer. The same is applicable when choosing the right promotional gift.
Most companies tend to use the same methods and products as promotional gifts. A bank will most often promote their products and services through promotional pens and calendars. Similarly, a computer company will promote their products using t-shirts or key chains. There is no end to the products marketers can gift when it comes to handing out promotional gifts. But how do you know which one is the right one for you?
The easiest but also the most costly method of choosing promotional gifts would be to hire experts to assist you. This is the most common method and is used widely by large companies. They will hire the most expert advertising agency to help them solve the dilemma of what the most suitable promotional gift should be. These experts will conduct surveys and will find out how best a product should be advertised. Based on this research they will target consumers with the best promotional gifts.
Elements on Choosing Promotional Gifts
If you were to choose the promotional gifts, you should consider two important elements. These two elements will help you to make the best choice in selecting the best promotional gift.
The Customer
The customer is king. Therefore, before you choose your promotional gifts you have to know his or her requirements. If you are targeting a group of senior citizens it will be a pointless task to gift them t-shirts or novelty items. Promotional pens, pencils and note pads work well in this regard. If your target consumers are in the IT field, gifting them mouse pads or pen holders will be a good idea. Similarly, if you are targeting a younger audience, you need to be more hip and witty with your products and brands.
Quality
Simply gifting something for the sake of doing so will not work in the field of advertising and marketing. You have to pay special attention to the quality of the product. A gift which wears out before its time is a worthless gift. For example, customers using promotional pens which do not write on the first, second or even third try will form a bad impression of the company the pens were gifted from. Any promotional gifts which do not work or break easily give the wrong impression of the company to the consumer. Your promotional gift reflects on you and your company. Therefore, pay strict attention to the quality of your gifts.
You are the best person to judge your customer as you come in contact with them most. Therefore, it is advisable for you to consider these elements when making the choice of how to choose the right promotional gifts for you.
