subject: 7 Wolf's Six Major Brands: The Healthy Development Of The Next Scale - Train Wash Equipment [print this page] 7 wolf image of the past to build a very successful brand building and innovation to maintain each year, maintaining a degree of fashion industry fashion leader, the smooth opening of Honglei, Hu Jun, Zhang Han I, Zhang Zhen and other popular actor to join the four heavy attack, a common interpretation of 7 Wolf "chase a man more than life side" of the brand values; has introduced Red Label, Green Label, Blue Label (SWJEANS), Kids (SWKIDS), Women (SWLADIES) and Shengwo Si (SEPEWOLVES) six major product lines.
2009, accounting for 87.24 percent standard red and green, and blue standard accounting for 6.54%. Blue Label (positioning younger) will serve as the third pole of growth, mainly because of 7 gave the impression that the wolf has been partial mature, so the company introduced the subject through the blue to attract more young consumers, blue label products continued fullness Expansion of the shop in 2009 has a separate 115, and the former brand to distinguish between red and green standard, Zhou Shaoming general manager in charge of the Division; Shengwo Si brand mainly pushed up the company's brand and grade; children's clothing sales generally, mainly with Living Museum; Women's status higher than the children's clothing will be a separate shop; company will also introduce purple standard, mainly to go shopping, and it is relatively high; also introduced the brand to go relatively low-end supermarket line.
Channels reflect the scale gradually
Dealer management company will focus on optimization and direct sales stores to promote the integration of robust expansion of sales channels. Companies to set up six major areas and 11 sub-companies, responsible for local regional control and Direct system, expansion, while a customer representative (that is the regional manager) system, strengthen the agent's service and information delivery. 30 on behalf of a client store management, responsible for overseeing Can POSE agent on the line, it also increases the management cost.
The company has terminal locations were 3249, an increase of 480 (up 17.33%), maintaining steady pace of expansion. Continue to reduce the company's future extension and expansion strategy focused on integrated channels (flat), increased product range and enhance the efficiency level; channel form, seven wolves now weaker in the department store (formerly strongly stores), so focus on developing future department store, ShopingMall and supermarkets and other new business forms. In 2009 the company consolidated the sales market network, start the network's flagship store, walk, double lines, respectively, to use their own Web sites and other online Taobao Mall. Network and there is not much difference between the store, the same price, but without space constraints, display products richer. Internet sales is to look at long-term, short-term contribution to the small network of sales in 2009 about 300 million in 2010 sales may exceed 10 million yuan; large living museum will bring confidence and guide the direction of agents, it is the network marketing try to provide a place, so in theory the store and online sales is a good combination. After the test management capabilities to enhance and extend.
by: gaga
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