subject: 5 Realtor Marketing Mistakes to Avoid by:Kevin Wright [print this page] Marketing doesn't have to be expensive to be effective, but implementing this is critical. Is your marketing just not generating the response you want? Maybe you are doing these common mistakes.
Mistake 1: Talking too much or using too many words
It's not what you say, but how you say it. It's a proven fact that people pay more attention to your attitude and your non-verbal communication than what you actually say. By mastering your verbal and non-verbal presentation skills you will give yourself the ultimate edge over the competition. Your listing presentation should be short and to the point while building rapport. Also people tend to scan, so they'll be turned off by wordy, e-mails and ads. Avoid falling in this trap by using salesmen like verbiage in your marketing materials. Well-designed pre-listing packages can be a good solution: They provide much needed information, establish rapport and have been proven to guarantee listings.
Mistake 2: Irregular communication.
Repetition is key to building your presence and brand. How often should you contact your prospects? I suggest that you be consistent as possible. For example, this can be effective sending out monthly postcard mailings. The most important thing is to make your communications with clients consistent.
Mistake 3: Leaving out your logo or trademark.
Logo or brand identification is one of the strongest marketing strategies you can use. For example, use of the word Realtor or your company's logo on your marketing materials is powerful. Time, money and effort has already has been used to advertising this trademark so this is already branded in many clients minds.
Mistake 4: Not tracking results.
Any money you spend on marketing that you can't justify is wasted money. One of the greatest ways to find out where your business is coming from is by using a separate e-mail addresses or business number for each marketing piece. Always make sure to track your marketing efforts to see which ones are the most effective.
Mistake 5: Pushy sales tactics
No one wants to be sold. People don't buy from salespeople they buy from friends and people they feel comfortable with and trust. They want to be able to decide for themselves and reach their own conclusions. Give your prospective client choices and don't be too pushy.
I hope that you take real estate marketing tips and apply it to your business. In doing so, you can grow your real estate business to new heights. Good luck and much success!
About the author
Kevin Wright is a real estate marketer, business coach and mentor. He has assisted many real estate agents build a profitable business in a short period of time by using a proven system. This revolutionary system can be found at http://prelistpackage.com
