subject: Tiger - Woods Endorsement Of Nike Brand Shoes Up To 30% Lead To Negative Effects [print this page] Recently, the United States, entitled "Celebrity Advertising: debunking the myth of the effectiveness of advertising" (Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness) of the survey, Tiger - Woods no suspense as the year 2010, the worst advertising spokesperson, and The well-known sports brands Air Max 24-7 ads done the worst.
It is understood that the study was to measure the effect of television advertising, it noted that Woods's Ray Ban Sunglasses TV ad not only failed to improve advertising effectiveness, make it value against a negative growth of 30%. Most people believe that this result would not be surprised. Bad as Tiger Woods 2010: Because the exposure of many mistresses, and his wife Irene's marriage come to an end, so that its behavior disorder, including Accenture, AT & T, Gatorade, Procter & Gamble, and "Golf Digest" magazine of the five sponsors has left him.
Ace Metrix reports that Woods's advertising message is passed to the consumer more to Woods himself, rather than advertise his Nike Air Max 2009 products, this way, people feel a little confused. "In the end, Woods endorsement losses than his endorsement fees much higher." Ace Metrix president Peter - Da Boer (Peter Daboll) said, "We do not predict the revival of celebrities. I'm sure some people from down into bounce back before, and some people never will. another question: Who is famous in the eyes of the image restored? are all consumers, or the hardcore fans, he is out with a specific type of contact with the audience ? our studies have shown that even from the best situation, generated by celebrity advertising effectiveness is not great. In addition, we have to answer whether the negative side than the positive side. "
