subject: Cixi Manufacturing: Party Nominated The First Time In China Too And Pioneer Brand - Side Too, [print this page] Short-listed products are " Short-listed products are "
Side too
"Brand range hood and the" Pioneer "brand home
Fan
From Zhejiang Municipal Quality Supervision Bureau was informed that, in recent days by the Chinese famous brand
Strategy
Advance notice published by the Committee, Ningbo side too
Kitchenware
Limited side too brand hood and Pioneer Electric Group Co., Ltd. Pioneer House
Electricity
Fan finalists this year, brand-name products in China, Cixi City, which is short-listed enterprises in China brand-name products for the first time. It is reported that in 2005 China Brand list will be formally announced on September 1.
It is understood that, since 2001 China Top Brand Strategy Promotion Commission
Organization
The first Chinese brand to carry out the assessment, the Chinese famous brand product quality piece of gold standard evaluation once a year, attracting many companies compete. This year, under the State Administration of Quality Supervision
Test
Quarantine promulgated the "Measures for the Administration of Chinese Brand" requirement, the Chinese Famous Brand Strategy Promotion Committee through extensive research, determine, including household electric fans, range hoods and other 65 kinds of Chinese famous brand products included in this year accreditation directory. Short-listed brand-name products in China, in fact, quality materials must be similar products in the domestic leading position, and reached the international advanced level; market share, export record
Exchange rate
,
Brand
The forefront of the domestic like product known residence; years
Sell
The amount of profits and taxes, industry cost margins, the contribution rate of the total assets of the forefront of the industry such as Habitat.
The square is too short-listed brand-name products brand in China range hood, from Ningbo Kitchen Co., Ltd. manufacturing side too. The company is a production range hood, cooker, disinfection cabinet, integrated kitchen products, kitchen utensils as the leading professional manufacturers. Founded in 1995, now has total assets of 300 million yuan in 2004, the company sales income of 598 million yuan, profits and taxes 60 million yuan, range hood products for 7 years to maintain domestic market share of second place. Company to "brand Hing factory, cultural Xing card" as a strategic guiding ideology, strongly implement brand strategy, the past few years, the company "product, character, plant products," Three Grades of the core values of unity, with first-class quality, first-class technology and first-class management to enhance product strength, sales force and image force, product awareness, brand reputation and
Customer Loyalty
Degree rise. In 2002, the "side too," prompted brand awareness before the degree of reliability and prompted awareness, respectively 65.5% and 91.5%, the brand recommended rate of 31.5%, three indicators in the same industry tops the first. In the last year of China's 500 most price brand evaluation activities, parties too brand value more than 2.086 billion yuan. This year in June, "side too," SAIC recognized by well-known trademarks in China.
The other finalists
China Top Brand "Pioneer" brand domestic electric fan, manufactured by the Pioneer Electric Group Co., Ltd.. The company is a manufacturer and sales of electric fans, heaters and other series of small home appliances company, is the major domestic manufacturers of household electric fans, is the production Table, stand fan,
Air conditioning
Fans in more than 150 varieties of products. In 2004, a total of 2.20 million units producing all kinds of electric fans, electric fans realized sales income of more than 210 million yuan, profit and tax 30 million yuan to complete. The last three years, the company fan production growth rate of 50% per year increase speed. In 2003, the Pioneer fans product was awarded the national exemption product; in 2004, "Pioneer" brand was awarded the Zhejiang province. Moreover, according to China Business Association, China National Commercial Information Centre statistical results show that: 2004 Pioneer fan of similar products of China share the same integrated commodity markets ranked fourth, up 5.79%.
