subject: List Building And The Secrets To Maintaining A Successful One [print this page] You have just come up with a brilliant product which is set to take the world by storm but before you can jump the gun, you are held back by some constraints which you didn't consider in the pre production stages. Who is your market? Is there any demand for your product? Even if there is one, have you wondered who they are and how to reach out to them?
List building is one of the most important tasks you have to undertake if you want to promote your product in the fastest and economical method available to you. It is a term used to refer to the activity of establishing online contacts through online forums, communities, social networking sites, with people who share common interests with you or are your potential customers.
The fundamental philosophical basis to list building is organization. You need to separate your pleasure from profession or else you'll be caught in a trap. But how should you go about the actual task of list building-
*First deicide 'the why' and 'the how' of each and every list you plan to build.
*Subscribe to an autoresponder service. Shell out a small amount of money to hire a dedicated and customizable autoresponder service which never lets your customer feel backdated or left out.The recommended autoresponders are aweber and getreponse. However, there are various other autoresponder software and service, do your research carefully and buy the one that suits your needs.
*Do you have enough content at hand to maintain your email subscribers by supplying them with relevant information of the products they are looking forward to? Information is the currency which determines all the major transactions that is taking place around the globe today. Knowledge is power and whoever has plentiful of it, is obviously better placed than just a businessman who is dealing in gold.
*Be a part of your competitor's list, because that way you can end up promoting each other's products.
The best and fast way to build a list is by offering your subscribers something for free when they sign up. These days' people are building their lists real fast by giving away free information packed reports. Once you choose your niche, write a short report that might be of value to your subscribers and give it to them once they sign up. A good method to collect leads is by joining a JV giveaway event.
Remember, to offer a good a quality report. Don't compromise on the quality just because you're give it away for free. If people love what you're giving them at no cost at all, it will help in building your credibility and when you start promoting paid products to them they will trust you enough to buy from you.
One vital tip that you need to keep in mind is, do not always try to sell to your list subscribers, from time to time send them quality stuff for free. Interact with your list and be in touch with them.
You should focus on building a steady and fruitful relationship with the people present on your mailing list instead of avariciously coveting a large number of names on it.
