subject: Why Don't Even More Real Estate Agents Undertake Business Article Marketing? [print this page] Why Don't Even More Real Estate Agents Undertake Business Article Marketing?
Those punters that are in the market to buy or sell their residence and who've tried to carry out internet research to find a local agency know this: Its so easy to locate general information about selling & buying homes, but it's much, much harder to locate actual agents in your local area.Now why is this? => It Is All Down To ReferralsSince the beginning of the industry, realtors have relied on client referrals for their business. Most of the time these are word of mouth referrals from previous customers, and oftentimes the recommendations come from the yard signage with the agencies name on it. In the past if you did not get referrals, you wouldn't be able to sustain your company. In reality this is still true, but the landscape has changed substantially with the start of the world wide web. => Google Is Unquestionably The Best Referral Source On The Planet These Days, when a person needs laid out in the order of relevance with the most relevant listed at the top. The highest listed websites have been deemed by Google (or whichever search engine is being used) to be the most important website to do with the search requests that were typed in. Most people do go with the results at the top, with the #1 listed entry generating the maximum attention. => What Can This Mean For Real Estate Agencies? Within the offline world, the agent who receives the maximum amount of client referrals is likely to be the most successful, skilled, productive and well-connected agent in town. It really would be unusual for a newcomer to the game to be swamped with more customer referrals than a experienced veteran. In the online world though, the estate agent that gets the most referrals is the one who has marketed their website most effectively. It does not matter how long you've been acting on behalf of customers or really how effective an agent you are.The reality is where your site is listed in Google's rankings is definitely dependent on how you have marketed your website. => It's Not Enough To Only Have A Website Even if you are not that computer or internet savvy, it's very difficult to carry on ignoring the dominating role that the internet is taking in our society. Most likely at some point you said: "Alright - I give in. I will get a website because it seems to be the thing that everybody is doing nowadays." OK so, you've created a website (or paid somebody to create it for you), and you thought that issue was done with. Well, I have some news for you: It's just not enough to only have a website. Producing a site will not necessarily bring your brand more referrals or exposure. In fact, unless you market your website, it can sit in relative obscurity and no prospects will ever find it unless you actually meet them in person and give them the site's url. This is not the way things should be. What you really want to happen is that any individual in the region can look up 'estate agent' + the city and then your website will be appearing high in the results list, ideally at the number 1 spot. This is the proven way to generate a constant influx of customer referrals to your company. No matter how experienced or well connected you are as an agent, your offline referral network will never match the far reaching power of Google. => Free Internet Marketing Advice For Property Agents If you haven't done so already, you really must develop a site for your company. If you can't complete this task yourself, it's worth the money to pay an expert to do this for you. The website does not need to be flashy many times simpler is better. Then market your new site. By far the most effective and simplest online marketing tool is article marketing. You do not need to know anything specialist or technical for you to make use of this powerful tool - all you must do is produce articles on the topic of your particular niche, submit them regularly, and do that over the long term. Do you have any questions at all about promoting a real estate website? When will you block out time this week to write and submit your first article?
