subject: The Most Effective Words to Use in Your Sales Letter Headlines [print this page] The Most Effective Words to Use in Your Sales Letter Headlines
Whatever you do don't ever just use a headline merely to attract attention to your sales letter.Sure you want to gain the attention of your prospect but ensure that the headline relates to your topic and leads on to content development.So the point I am making is that you should never use an eye catching headline which has nothing to do with your promotion. It is counterproductive and will just turn people away from the web copy.So what are the words which have been found to motivate people into reading your sales letter? The following have been found to be the most useful in developing content in sales letters:-You. For example "you" can have whatever "you" want....Do you want to be a great painter?Yes you can have...How to write brilliant copyFree 20 page reportThis is the only one you will ever need.Discover the way to become a millionaire.Bargain Don't miss this...Hate You will hate to miss this opportunityLove Your family will just love this..Announcing a breakthrough in how to make money on lineBreakthrough this is a breakthrough in cancer treatment.Secrets Find out the secrets of the internet millionairesProtect. You can protect yourself from falling house prices.Amazing The amazing way you can lose weightAdvice to aspiring students of ...Facts you should know about...The truth about making money on lineNow you can have a millionaire lifestyle.At last you can have a body to be proud ofNew ways to beat the bulgeAt last a diet that really worksHere is the latest...How much would you pay to get this..Sale. This is the greatest sale ever.Whilst the individual words are important you should also consider the style of your sales letter headline.There are various styles that have been found to be effective:-Announcement style sales letter headline:Do not just use an announcement style headline to just announce. Eh?For example "Smith & Co. announce their new computer" Wow that turns you on! How about "Brand new spanking computer from Smith's rocks the internet world". Not perfect but you get the idea.Guarantee style sales letter headline:For example a sales letter headline with a guarantee that if whatever is being offered doesn't work then a refund is offered will attract attention and keep a potential customer in their comfort zone. i.e Lose 7lbs in a week or your money back.Command style sales letter headline:Here the art is to command your reader to take action. To be effective the headline should begin with an action verb. Join with us...Download this information... are examples of what I mean. Take care though not to imply that your reader is incompetent as this would be very counter productive!Information style sales letter headline:Here you offer information in the way of specific facts and figures.Offer style sales letter headlines:An example would be "Try this Product X Free for 60 days"Emotional style sales letter headlines:Whilst all effective headlines are emotional to a greater or lesser extent here we are pulling at the heartstrings. "I wept when I found that I couldn't buy my child the Christmas present she wanted"Testimonial style sales letter headlines:This is a powerful headline since what a previous customer thought about your product is far more compelling than words you say about it. "How Joe Bloggs made $xxxxx in only 1 month following this system" However make sure that the statement is true!Specific style sales letter headlines:When people are specifically looking for something such as a cure for some ailment then this type of headline can be very successful. "At last. A new effective cure for lumbago"As you can see there are several ways you can write your headline. It depends on the type of product you are promoting as to which method would be more successful but with everything experimentation and feedback will be the controls.I hope that the above have given you some ideas as to develop the content of your sales letter.John Beaumont
