subject: Extension Outside Sales Evolutions Within The Extended Household Electrical Appliance Enterprises [print this page] By the financial crisis in 2008, Jiangmen appliance industry experienced unprecedented difficulties. The face of crisis, governments and businesses work together a lot of work: the rapid introduction of family policy, business innovation, to open up overseas markets for a number of support; help companies reporting appliances to the countryside policies to help companies bid; In addition, the appliance industry products innovation, upgrading, also effectively speed up the market recovery.
The process of recovery as the home appliance industry Brahms Second Symphony "Pastoral," laying the first movement recalls the feelings of the tone, corresponding to a crisis and Jiangmen appliance industry welcomed new students; the second movement from the memory back to rural Such thoughts of relief just to bail out the corresponding home appliance industry situation; short and powerful rhythm of the third movement, the corresponding home appliance industry to speed up transformation and upgrading the city to seek survival; the fourth movement embodied numerous contradictions from Sudden Impact, said Yu Ying-appliance industry in Jiangmen to a full recovery.
1 movement Crisis hit Chill again and appliance industry
Music Appreciation: Music from the double bass began distant crooning, soft, soothing, it seems this has laid a feeling for the whole movement of the tone. String voices Ruoyouruowu tone is like a home appliance industry is in trouble after the pre-dawn darkness, but also indicates that home appliances will soon usher in the new tide of expanding domestic demand.
The financial crisis that began in 2008, the home appliance industry also felt the chill blowing.
An annual output value of 100 million yuan, the largest manufacturing base for toasters?? Jiangmen City East U.S. Electric Industrial Co., Ltd. closed for the signs, Jiangmen appliance industry since the second half of 2008 into the winter.
As Jiangmen largest appliance manufacturer and has an important influence on the domestic home appliance business, Jinling Group has also been a crisis. In the most affected first half of 2009, subject to the impact of declining orders, the company's first half of 2009 compared with 2008, industrial output dropped by about 30%.
Heshan City, Lee Electric Industrial Co., Ltd. is a lamp with 17-year-old manufacturer. The second half of 2008, the outbreak of the global financial crisis, the new Lee Electric Company in Europe and America customers reduced orders by about 50%; new customers reduce inquiry, it is difficult to develop new customers; generally lower prices, reduced profits.
Reporter learned that the most serious financial crisis when the number of appliance manufacturers or even financial chain chain scission conditions.
But the people in the world knows, crises and opportunities has always been lurking, financial crisis, enterprises will be depressed, are bound to focus on nurturing students.
2nd movement Out of the woods
Marketing war started Music appreciation: the second movement, the violin playing to everyone's mind from the memories back garden. The beautiful cello playing the theme from the show to escape from lonely in mood. In response to the crisis, large, medium and small household appliances enterprises, went out to promote the domestic market, expand the export of the road. Practice shows that the financial crisis is not terrible, as long as the buckled the market to make the right decision, you can turn crises into opportunities.
Large enterprises Timely adjustment Marketing Tactics
Jiangmen appliances as the industry leader, Jinling Group of the year 2009, washing machine Sell As compared with 2008 increased 16%, which is contrarian washing machine export up 25%.
So bad in the case last year, the export of gold gazelle Why can achieve 25% growth? "One of our products for the local market, partner with a strong marketing capability; second, related businesses closed down, but also gives us the opportunity to enter the European market." Jinling Group Co., Ltd. Party Secretary, Director Long, general manager of Pan Ho-hyun said the company back in early 2008 on the adjustment of production and marketing ideas, consolidating the domestic market, based on foreign sales will shift focus from North America, Europe, Middle East and other places, to ensure the market share. As the European and Australian markets were caught than in the North American market was delayed more than six months, Jinling the timely adjustment of marketing strategy for the Jinling has won six of their valuable time to ensure steady growth of overseas sales.
Just concluded the 107th Canton Fair, Jinling the washing machine, LCD flat panel TV Mobile air-conditioning orders increased by 100% or more, 30% of orders from South America, the Middle East and Africa new customers. "Fair is the most important Golden antelope source of overseas orders, about 80% of the orders are from Canton." Hao Pan-hyun that this indicates that overseas markets have basically emptied the dealer inventory, so the purchasing power of rigid new release out We can really feel the global economy is gradually rebounding.
"Domestic sales, despite a decline in sales in 2009, but the economic growth achieved. Thanks to the adjustment of product structure, because the proportion of high value-added products increased, sales increased to further increase efficiency." Xuan Hao Pan said. SME
To expand the domestic market as the breakthrough of small cities
Affected by the crisis, some export-oriented in Small appliances Savings after the power companies began to explore the way domestic sales, and achieved initial results. To produce Air to water heater Based Feierpusen (Jiangmen) New Energy Technology Co., Ltd. in China has built more than 120 stores and markets in Hunan have made significant breakthrough; production of LCD flat-panel TVs Babel Optoelectronics Co., Ltd. will advance "Northwest Market" , initial victory; Heshan City, Lee Electric Industrial Co., Ltd. products, are fully take Carrefour, Wal-Mart and other large store shelves ... ...
As the first export-oriented transformation of domestic enterprises, Feierpusen the domestic share accounts for 90% of total sales. This year, the company will build 100 stores.
In Feierpusen domestic sales strategy, market development is undoubtedly Hunan exemplary. "We are in Hunan, began to expand the market area from the county, from small to big, established in Hunan has more than 40 stores." The ball Rui Luo, general manager told reporters in a comprehensive assessment of market We think that a small city is in line with the company as a breakthrough practical approach, as long as doing a project in a small city, you can approach through word of mouth reputation set the company's products. "Practice shows that our approach is effective." Now, Hunan Feierpusen 20% of the market accounted for sales, second only to the Guangdong market.
Vigorously promote the domestic sales, while Philippines and Posen has not forgotten to international markets. "Really hard to do domestic sales, in particular was badly copied, pressure is very great." Luo Rui that ball, or walking on two legs domestic and export more robust,
