subject: Pre-loaded Two-car Market Is Oligopoly - Car - The Electronics Industry [print this page] Enfodesk industry database, the latest release of "2009 China's annual car-fitted special report," Data show that in 2009 China's car market before the installation diagram showing the duopoly operators the competitive landscape, high moral and high market share NavInfo respectively accounted for 48.7% and 46.8%, with both monopoly over the market share of 95% for other manufacturers to enter the market set a very large threshold.
Installed in car navigation market before, the map provider's market share and brand mainly through Car Depth manufacturers Cooperation Gradually accumulated. Through the study found that the overall market, high moral and NavInfo have their own well-known partners, the more stable, which is their main reason for the formation of larger market share, and in cooperation with the vendors, firms are more high-German cooperation biased in favor of European and American cars, while the four-dimensional map most of the new co-Japanese auto manufacturers such as Toyota, Nissan and other. Analysys International market information through the order, that the following events will be pre-installed on the navigation map data provider markets of the more important effects:
Toyota recalls: Toyota's global recall of events up to now has total recall of more than 8.5 million vehicles, the event will be the current market situation and future cars Sell The circumstances, have a greater impact. While for the Japanese manufacturer Toyota has such deeper cooperation NavInfo, the future market conditions faced more uncertainty. High-end configuration
a steep increase in car navigation:
The last two years all major automobile manufacturers high-end brands / models of the navigation configuration rate rise. Especially from the second half of 2009, Audi A6 and over in his car to navigation as standard equipment, the assembly rate of 100%. As annual sales volume in China has reached 15 million units in the typical high-end models, Audi's high priority on the car navigation market is expected to result in larger effects.
The same time, Analysys International (AnalysysInternational) based on market research and analysis, pre-installed vehicle navigation market, the future will show the main trends in the following areas:
Installed in car navigation map provider before the share, will be increasingly fierce competition, market concentration will be further strengthened. Navigation industry has always been the high capital investment, high investment, high labor input of three high industry, but with the four-dimensional map of new and high moral of further financing, a lot of map data vendors from the capital level will be phased out. And with further competition between the two, pre-installed navigation market is expected to chart the future market share will be between the two companies are further concentrated.
Pre-installed navigation devices will rapidly decrease the cost of the promotion of pre-installed navigation market. With the navigation industry chain mature gradually raise user awareness, and the car manufacturers of the navigation industry gradually attention, car navigation devices pre-installed will be fast to enhance the rate of car navigation market will be pre-installed in the navigation industry is increasingly important role in the plan will be funded providers will invest heavily focused on the development of key points.
Information service will promote the further development of car navigation. With the move Communicate GPS service operators and operators involved, some of the existing information services resources, such as China Mobile, 12580, telecommunication numbers, etc know all resources can be pre-installed navigation service integration, and professional degrees from the services and get further improved, and these more diversified information services will also be car-car navigation manufacturers and consumers choose the main reason.
Combining these reasons, Analysys International (AnalysysInternational) is expected to pre-installed navigation market will be in the next three to five years to achieve a more rapid development, combined with various information services and LBS services will be better improve the navigation industry profitable, and thus further improve the whole industry chain, from the root as the main market for previously installed navigation market, the future of sustainable development. See more exciting
