subject: Microwave Technology Into The Biggest Facing The Shuffle, "chips" - Microwave, Technology, [print this page] The second half started quietly last year's microwave technology upgrade war is affecting the overall upgrade of the entire microwave field, the high-end microwaves permeate the market, the reporter from
States United States
, Suning Appliance stores found that more than 500 microwave products become cost-effective mainstream. Faced with the imminent peak of 51 sales, the manufacturers even more eager. Recently, the global appliance giant
LG
Preemptive force, and introduced new products based on the round gall of the two: with light grilled barbecue and hot air through the combination of hot air through the grill king; and the use of silver nanoparticles
Technology round lamps light, early blown, "May 1" decisive battle horn, and demonstrated its technology at the core advantages of microwave fields.
This market observers believe that consumers have abandoned the traditional tools for microwave heating as a simple idea, with microwave cooking delicious features become mainstream consumer, consumers not only concerned about the function of cooking delicious, but also gradually pay attention to to the importance of healthy cooking. Consumer demand for high-end upgrade will undoubtedly expand the microwave oven market, the microwave oven manufacturers would not put a more natural big "cake" a plate of others.
The industry believes that the technology-led war battle for market share, the test is a manufacturer of technical skills, the same as the previous price war, shuffling to continue, the difference lies in the simple Consumer price advantage has been difficult to obtain recognition, merits of high-end products will be fully functional by the market test, not the core technology supporting the brand and product phased out. Only an accurate grasp of market demand, and with the rapid evolution of solid technical foundation was fully meet escalating consumer demand.
Who is
Game
The rules of the
Shuffling in the price war led to the price of microwave ovens has reduced price from several hundred thousand dollars, to make it into millions of households, also had quite a mixed bag more mature domestic microwave oven market, manufacturers reduced from hundreds to dozens. Can be said that the price war has already completed its historic mission, the face of a more mature market environment, pure price competition policy has not worked. So, the technology has been kicked off shuffle war, who is this "game" of the master.
Authority, according to a survey data show that last year more than 60% of the microwave oven market share by selling the world's first microwave oven LG and
Glanz
Occupied, rather than 40% of the market by other manufacturers carve up dozens of microwave ovens. The data also indicate that group, LG microwave oven market share in China last year reached nearly 30%, and sales of high-end products of which share a number of cities over Glanz. Can be seen, the current domestic microwave oven market has shown a two pattern, which is their more than 15 million units of large-scale production capacity, improve the sales network, and core technology competitiveness of the concentrated expression.
Industry, said that strong market performance and status gives them the authority of the microwave oven market leadership, if the price has always been known as the butcher in the price war Galanz more right to speak So consistent high quality product innovation and R & D in technology upgrades LG battle worthy leader. It is understood, LG microwave ovens in the last year of the round gall microwave ovens, microwave products on the core components?? Furnace chamber for a change, and the traditional square liner compared to 30% increase in heating speed, greater capacity, and more uniform heating of food, cooking food more healthy, delicious. It is a revolutionary circle bile microwave technology upgrade to become war in 2004 triggered the fuse. Round launched in the beginning of bile microwave oven,
LG Electronics
Marketing stakeholders said, LG microwave oven with R & D headquarters in Korea than in many other countries have established R & D institutions, aims to more accurately grasp the individual needs of local consumers and the demand for such R & D local special products with features, better meet consumer demand. LG will launch a large-scale technology in the circle on the basis of bile, into the steaming frying stewing and roasting cook delicious Chinese cuisine features and functionality of the new Health, want to change the consumer to microwave heating only as a simple tool for traditional consumption concept guide the Chinese microwave oven market, a comprehensive upgrade.
Maintains a global sales of the first LG microwave oven is not only a technical upgrade of the initiators of war, but also shoulder the full responsibility to upgrade the domestic microwave oven market. Can be said that since last year, consumer spending has undergone a drastic change in philosophy, individual demand is increasingly prominent. If the leadership with the industry's enterprises have to steer the market to health responsibilities and obligations, then the consumers as the ultimate purchaser, will play a shuffle in the final determination of those fighting.
