subject: How To Market Gicle Print On Canvas [print this page] The word Gicle originates from the French term le gicleur which means nozzle in English. In 1991, French printmaker Jack Duganne coined this term. Canvas printers interested in pursuing it as business, Gicle print on canvas can do wonders to your balance sheet. But to make that happen you will require some strategies. Some of them are mentioned here in the article.
To market your product, you need to know its best features. Gicle print on canvas looks expensive and sophisticated. At the same time, the longevity of Gicle print on canvas is generations, as compared to paper prints that last years. Prints and inks used for these prints seal the colors in the canvas which is why they last for so long. These can be the key features that will help you sell it in market and place it before other prints and works of arts.
Marketing strategies are very important in selling the merchandise. One way of promoting Gicle canvas printing is online marketing. There are websites to serve your purpose much more than you had expected. It may take time to enlist your artists and their works and create profiles for each of them but the time and pain taken is worth. Make sure you keep the best of Giclee print on canvas on display as your sample work. This will attract potential customers.
Local marketing is another way of promoting your art products. It is a tough domain for there are already many who want to establish themselves. But to make yourself noticed, you along with your team of artists start visiting the art galleries, artists guilds, auction houses etc. This will make your team a known face in these circles and eventually help you kick start your mission of putting up Gicle print on canvas.
Printed marketing is regarded as outdated and obsolete strategy but if you hit the right strings you can reach the target readers right away. Promote yourself in the art magazines popular among the art connoisseurs.
If you follow these tips, you can start your business venture with Gicle print on canvas successfully.
