subject: How To Increase Sales Lead Conversion With Print Ads [print this page] There are many strategies you can use to increase conversions in our B2B print advertising. If you want to increase conversions in your B2B print marketing, you should try these marketing tips sure to increase response.
Include the benefits or advantage of your product or service in your headlines. If you put benefits in the headline you will catch the reader's attention and generate an inquiry or request for more information. The reader should be able to immediately see the reason why they should buy your product or service.
You should also immediately inform the reader about what applications your product is ideal for. When readers recognize their application for your product or service they will be more likely to respond when they see that your product will solve a problem for them.
Make your ads easy to skim. Take a lesson from the web in your print design and break up text into small, easy to read pieces. Make it easy for readers to "skim" your ads and still get your message by using bulleted copy, subheadlines, and illustrations or photos to quickly communicate key points.
Use testimonials wisely. Tasteful testimonials will entice readers, but be careful because over the top statement will scare off prospective buyers. You should always give specific information of the person being quoted and back up any other claims by referencing the source of the data.
Consider smaller, more frequent ads for a wider reach. If you want B2B sales leads generation, your advertising needs to be present when your prospects are looking for solutions to their problems. Instead of placing a few full-page ads, you can spend the same amount on placing smaller ads in publications more frequently. Having more ads in more publications also makes your company look bigger, more successful, and reaches a larger prospective customers base.
