subject: Popcorn In The Bric (brazil, Russia, India, China) Countries Market Overview And Forecasts To 2014 [print this page] Introduction Introduction
This report covers key aspects of the popcorn market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.
Scope
*Contains information on three categories: ready-to-eat, microwaveable and unpopped popcorn
*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Market level company and brand shares as well as distribution share information
*Recent product launches
Highlights
Brazil leads the popcorn market in terms of value among the BRIC nations.
India is set to be the most lucrative investment destination for the popcorn market in future.
China is home to the second largest popcorn market, led by ready-to-eat popcorn.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the popcorn market in high growth / emerging nations
*Identify key players within the popcorn in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements
*Obtain insight into new product launches within the popcorn market in Brazil, Russia, India and China
