subject: Nike World Cup Implicit Marketing [print this page] Nike World Cup Implicit Marketing Nike World Cup Implicit Marketing
On dozens of dresses with a mark of the Dutch beer girls were invited out stadium, which will become World Cup Highlights refused to "hidden market" of a great support. But outside the arena, innovative brand marketing have helped many to achieve a "ride" the purpose of the World Cup. Nielsen recently on the blog, Web bulletin boards and word of mouth social network site traffic analysis, the results show that consumers recognized sports brand Nike has been associated with the World Cup, the proportion was even higher than the official World Cup partners and sponsors , and second only to Nike Free Run, Carlsberg and Pepsi is marketing successfully hidden the two brands.
Nike has not sponsored the World Cup? If you answered "yes", then show hidden Nike marketing success. In fact, Adidas is the official World Cup sponsor brand. Relevant information, participate in the World Cup finals in the 32 teams will be enrolled in, dressed in Adidas jersey number to 12 teams. And Adidas has also produced for Star Wars-themed commercials and invite David Beckham to perform. The ad film release a week, it attracted more than 200 million hits here. Nielsen research shows that in all the official World Cup sponsor brands, the consumer identify with the World Cup, Adidas has been associated with the highest level.
However, top-popping enough to Adidas, the Nielsen survey also showed that in the past month, in various English sites, its rival Nike, the amount of information linked with the World Cup was actually A adidas twice! Analysis, although not an official sponsor of the World Cup, but there are 32 strong, including the Australian team, including nine teams wearing Nike brand uniforms, and the latest star-studded global advertising film "Write the Future "for Nike Air Jordan on the network attracted more attention. Participate in the performance of the advertisement not only Wayne Rooney and C Luo World Cup superstars such expeditions, including the basketball star Kobe Bryant, tennis star Roger Federer and animation Simpson. From mid-May so far, the commercials on You Tube on the click-through rate has been as high as 14 million times.
"If your company is all over the world, will naturally want to make themselves and the world's leading large-scale events such as World Cup tied." Ke Ruisi Nielsen, chairman of China commented: "This The results show that competitive and savvy marketing wise to establish the brand in the minds of consumers contact with the large-scale events without the need to spend huge sums of money for sponsorship. "
Of course, the official sponsor and do not be too upset. Survey results also showed that for most sponsors, official sponsorship will be successful during the World Cup in South Africa increased consumer concern and discussion of its brands.
