subject: Direct Mail Advertising Is The Right Choice! [print this page] Direct Mail Advertising Is The Right Choice!
Congratulations for considering Direct Mail Advertising for your business. Direct Mail Advertising is one of the best methods for small businesses to attract new customers. Here are 6 reasons why:
DIRECT MAIL ALWAYS REACHES YOUR PROSPECT
Why is this true? Everyone reads their mail! Not everyone gets the newspaper. Even those that get a paper may not read it from beginning to end, so your ad may never be seen. How about radio or TV? Do you have a budget to cover multiple stations at all times during the day? Probably not. Billboards, signs, even aerial banner planes can be a hit or miss situation.
DIRECT MAIL OFFERS THE BEST TARGETING OPTIONS
Can you believe the amount of retail shopping plazas that have been built in the past 20 years? Each one seems to be a clone of the one just down the street offering the same lineup of stores. So when advertising, it is more important than ever to geographically target the homes closest to your location. For many businesses, demographic targeting is also important, age, income, ethnicity, etc. can be used to make your advertising more effective. Direct Mail Advertising offers the most precise targeting options.
DIRECT MAIL OFFERS THE MOST ACCURATE TRACKING
Tracking response is easy with direct mail advertising. Include a special offer that can only be redeemed with the return of the postcard. If you can't measure results you won't be able to make the right advertising decisions.
DIRECT MAIL ADVERTISING: A GREAT VALUE AND AFFORDABLE
How do you know? Divide what you spend by the number of customers or leads generated. You will find that direct mail is one of the most affordable advertising methods you can choose.
DIRECT MAIL LETS YOU ADVERTISE ON YOUR SCHEDULE
Timing is everything. Launch your campaign on your schedule.
KEEP YOU COMPETITORS IN THE DARK
When you advertise in the newspaper or many other media, you are also sending your advertising strategy to your competitors. With direct mail, for the most part, your advertising is between you and your prospects.
