subject: Get Coaching Clients With Offers They Can't Refuse [print this page] What is your irresistable offer to your potential coaching clients? When you make your offer to clients it should be filled with value to the client. If you offer coaching then offer coaching and a teleclass. If you can write an ebook then offer an ebook and a teleclass. If you can offer a teleclass offer a teleclass, ebook and learning guide. Always offer as much as you can possibly give and always give great value to your clients.
There are two key elements to getting coaching clients on the Internet. They are "traffic" how many people find and view your site and "conversion" how many people actually purchase your service or product. The key to conversion is your sales letter so I would like to show step by step how to write an effective sales letter that will convert lookers into buyers.
Write Your Offer
By doing your research you know what your client wants and if you can write an offer that gives them exactly what they want then you will have an offer that is irresistible.
Your offer has to have undeniable value and provide the client with the solutions they want. Don't just give a solution give a fantastic value packed solution. Add value to you offer by giving everything you can give. If you can write an eBook then offer an eBook and a workbook. Record an eBook and you have an audio or a video. When you combine an audio, video, workbook and eBook you have a system and a system has far more value than a simple eBook or report.
Add bonuses to add value to your offer. You can offer your own content as bonuses or you can purchase PLR products to add to the value of your offer. People have even been known to purchase a product for the bonus rather than the actual offer. Make sure your bonuses are things that will add value to your offer.
Your offer must include four elements including what they get, price justification, risk reversal and bonuses. The first thing to consider is what they will get in other words what format will deliver the most perceived value to your clients. Will you deliver your products in the form of a report, workbook, eBook, audio, CD, video, DVD, or some combination of all of the above items?
Your offer should justify why the client should pay the price you are asking. Make sure that you include a guarantee or some other form of risk reversal. Bonuses and plenty of them are a sure fire way to let your customer know how much you value their business.
