subject: Reload Expansion Opened Stores In Chongqing Dark Rivalry Five Appliances - Home Appliances Stores, [print this page] Into 2005, major appliance stores in Chongqing further and further rapid expansion pace, and today you are a two-store, tomorrow I swept siege tank, reinstall the old shop, he acquired a new opening. August, Chongqing has Gome, Suning, weight 100, appliance stores ushered in the four trading company a strong competitor??? Sized appliances, a time of major home appliances stores between Chongqing and smoke everywhere, and renewed fighting .
Escalating expansion
Recent years, Chongqing rapid development of home appliance chain stores. While the momentum of reform is the old shops one after another, while the pace of new store opened followed. Especially this year, has increased four stores, Gome also plans to open before the end of 2 to 3 stores; just have two new Suning stores in operation are also planning two new stores opened; have expanded store-opening red ditches of Dazhong Electronics, ambitious to be in the National Day to open two stores before, and even plans to make New Year's Day before the holiday the number of stores in Chongqing reached seven.
End of last year, there are four supermarkets in Chongqing total number of stores is only 36, five major business district in the main city of the total number of stores are only 20. By the end of this year, if the expansion plans of several supermarkets to come to fruition, then the home appliance chain stores in Chongqing is expected to reach 53, the main city shopping district of the home appliance chain stores five may also be increased to 26.
Local brands to keep the offensive
Chongqing if simply divided into five local and foreign home appliance stores two camps, we can clearly see that this mode of development the two camps differ. Unlike Gome, Suning, Dazhong and other national chain brands on the attack in the streets of Chongqing, Chongqing, local trading companies and re-100 electrical appliances is seeking strategic acquisitions and alliances, to form a strong united front. According to report, trading companies, electrical appliances, electrical appliances, as well as the new century, a hundred weight of the appliance department stores ongoing reorganization of assets, the new consortium are likely to emerge before the end of the year, when a new home appliance chain carriers to the same stage with the alien predators competition.
Integration is successful, the new joint venture controlled stores the number of home appliances is expected to exceed 30, to become the first home appliance chain in Chongqing overlord. First, whether the resulting inventory reduction, cash flow and other advantages of speed, only a unified sales, uniform sales momentum will bring a strong head start in the competition to win.
Lu tip of the iceberg before competition
Chongqing appliance industry rumors in the past few years, "store full protection" of the remarks, but the reality is somewhat differently. Gome, Suning has remained unchanged in Chongqing started taking to stop; and weight 100, trading companies, the new century, the strength of chain and other local giants also gather upgrade; now Dazhong Electronics also plans to open seven stores before the end of the year; there Yongle, Five Star , no later than early next year is said to Chongqing. Chongqing market in the end to accommodate the number of home appliances stores? 100 recent national United States, large and medium sized head of such a conclusion is given. Wang Jian, general manager of Gome's view that, under normal circumstances, as long as the annual sales of more than 50 million could feed a household electric appliance store. Dazhong Electronics entered the market before the survey in Chongqing also clear that the capacity of Chongqing, home appliance stores in the 100 or so.
Chongqing Municipal Bureau of Statistics of the data indicate that the household appliance market in Chongqing is about 19 million yuan in sales per day, annual sales total more than 7 billion yuan. The existing mall with four department store chains in the new century, Maoyebaihuo other comprehensive shopping malls, home appliances sales volume a year but only 30 billion. In other words, was now "the boom of the potential" of the appliance store is only half developed, the Chongqing market and nearly 50%% of sales come from home appliances home appliances scattered Jing Xiaohu, no wonder the total medium and large electrical appliances HE Tao manager that this year the appliance store shop everywhere in Chongqing enclosure was only the prelude, the real competition will begin next year after next. (Chongqing Times reporter YAN Guo-ying)
Operation of medium and large electrical appliances have been digging a secret plan exposed people: promoters of the outstanding ability, and medium and large manufacturers can receive double wages issued. Industry that this is a home appliance store operation in Chongqing challenge, if ongoing, will lead the retail terminal in Chongqing appliances fierce competition for talent, while raising the industry's operating costs.
