subject: Increasing Click-Through And Personalization In Email Marketing [print this page] Increasing Click-Through And Personalization In Email Marketing
Email marketing has become a very popular form of advertisement, especially since everyone today uses their email on a regular basis. People check their email several times a day, either at home, at work, or on the go directly from their phone. Today the best way to reach customers and potential customers is via email. You can really make your point and spread the word of your company, a discount, a promotion, and even a new product release via email. It's the perfect form of advertisement as long as you know how to set the web design of your email and the way to reach the readers. It's all a matter of proper building and marketing.
Readers are interested in flashy emails and finding something that is not only interesting but pretty. There is no denying that everyone likes pretty and flashy things, but it's good to keep in mind that keeping it simple also has its benefits.
When you are doing the web design of your email make sure that you put into consideration that no matter how flashy you want it to be and how attractive it would be, it's important that its user friendly, and easy to navigate. Readers want to be able to know where they can click to reach their desired destination. Research has been done and it's proven that the simple blue underlined text is best for links. You can have images and fun flashy media, but keep in mind that it needs to take them somewhere, and in most cases the reader usually looks for what they know best, the underlined blue link.
Once you have created the email template and have put together the content, images, and all the extras it's time to consider who will be receiving it. One way to guarantee that your email will be opened is to personalize it. Many people daily receive emails that say, dear sir/madam" or Hey There!" that are sent out randomly to anyone and everyone and in most cases are of no importance to the reader. To really get their attention its best that you focus your email marketing on making it personal. It's important that for this you have the receiver's name, if possible full name. This way instead of a general statement like To Whom It May Concern:" you have a Dear Mr. John Doe". This way you will surely grasp their attention.
So, in order to really get the reader's attention and to get higher click-through on your email you will need to make sure that you personalize the email to make the reader feel more confident and special as well as make sure that you use simple text form for the links. You want to make sure that your email is opened, and once it is, that it isn't just read and thrown out. You want the reader to actually click on the links and visit your website or take advantage of your discount and offer.
