subject: Small Online Business - Do The Keyword Research And The Traffic Will Come [print this page] When all keywords are not equal, it is a must to the success, that the used keywords have the chance to fulfil the targets of the small online business owner. The requirement of the keyword is, that it is related, rather a long tail one. This will guarantee that the visitors are warm, i.e. interested about the topic.
Another requirement is, that the small online business keyword has a moderate competition on the search engine result pages, i.e. that it has realistic chances to climb to the first page or to the top three search results. When Google ranks the results according to the authority links, which point to the page, it is easy to look at how many links the present first page pages have.
1. How To Pick The Related Keywords?
The first thing is to look at your business plan, What is the business idea, why are you online? What benefits do you produce and to whom? All your home based online business keywords must support this plan. The chosen keywords cannot drive the surfers to the wrong topic or to give a wrong impression about the topic.
You can also research the competitor sites or blogs from the first page of the results and to see, what kind of the keywords they use in their contents and meta tags. That will give you hints, how you could build your keyword family.
2. The Keyword Family.
With the keyword family I mean a group of keywords, which all form a family. This means that they have a joint core search term, like an online business, and they all seek visitors from the same theme. This group of keywords is a changing combination, because some of the keywords will work, some not. The poorly working must be replaced.
3. Following The Search Engine Rankings.
When you have used the keyword for some time, it is the time to start the follow up and to follow, how these keywords will work on the result pages. This is interesting and useful, because you will see, that despite of the careful keyword research, some keywords do not bring the wished results, but some will bring. The decision must be made, which keywords to support and which you will leave.
4. Why The Small Demand, Long Tail Keywords Work Best During The Long Term?
There are two reasons. First, the surfers, who use the long tail keywords know better, what they are looking for. This means, that the landing page content meets their requirement and this means a better conversion rate. Usually the long tail keywords are not so competed and this means better chances to rank high and to keep the rankings.
5. You Need A Lot Of Keywords.
But first you need a good keyword tool, which will give also the competition figures. Of course it is possible to make the keyword research manually and to check the number of links site by site, but this will take time. The online business needs a lot of keywords and several keyword families, i.e. keyword groups, which uses different core search term.
