subject: Wealth Mastermind Keyword Tutorial Reveals What Is A Good Keyword [print this page] A keyword is the term or phrase typed in to a search engine when looking for information Keywords are used to help compare your site in relation to the phrase being searched. For example if I were serching for new golf clubs i could look for the keyword phrase golf shop or golf clubs. The most popular and relevant site in comparison to the phrase being searched will score the highest in the directory search results
The aim of all internet marketersis to dominate search terms so that they always turn up on the top of the directory search results. The difficulty is, the more popular the keyword or phrase the more competition you have to beat to outrank all other sites for that phrase. This being the case the idea is to search for associated keywords or phrases that are searched regularly by people. The trick to finding a good keyword to target people searching requires 4 simple steps.
How To Find A Good Keyword Step 1: Narrow Your Competition By Finding Specific Keywords that You Can Dominate
Maintaining our subjectof golf, here is an example A recent google search for the keyword golf showed 340,000,000 listings for the keyword. By giving the search more specific detail the competition should drop. For example in a more specific search using the term golf clubs the result was 25,600,000. The more specific the search the less competition. When we extended the search terms again to the keyword phrase mens golf clubs the competition once again decreased with only 1,990,000 competitors for top search engine ranking. Our final search, mens left handed golf clubs listed 145,000 This is a keyword phrase you can easily dominate.
Hot To Find A Good Keyword Step 2: Check How Many People Search For The Term
Get Googles free keyword tool to discover how many times a month your keyword is searched. My search of the keyword phrase mens left handed golf clubs showed it is searched 540 times a month. Although not a big number with the right strategies you can hit position 1 on google. If you can get in the top three spots on google you are going to get al least 200 people visit your site every month, pretty good for targeting one highly specific phrase. Here is the bonus of the google keyword tool. When searched for mens left handed golf clubs it also gave me a number of other results for similar phrases. For example, left handed golf club set which is searched 1900 times a month and left handed ladies golf clubs with 1600 monthly search results
So the summary so far. We have found some good keywords to target with our website information and we have conducted a bit of keyword research to make sure a worthwhile number of people search for the terms to make our marketing efforts worthwhile.
Hot To Find A Good Keyword Step 3:Assesss The Real Competition For The Keyword
Using our example, we now have three potential keywords to target, mens left handed golf clubs, ladies left handed golf clubs and left handed golf club set. Now we are going to check the real competition for our keywords. This is done by conducting an all in title search and an all in url search. To do this simply go to the google search engine and type in the following, allintitle:your keyword. Do the same for the url search. allinurl:your keyword. The results will give you the real number of competitors you have for this keyword. Here are the results using our golf keywords.
mens left handed golf clubs allintitle: 144 competitors for 540 searches
ladies left handed golf clubs allintitle: 117,000 competitors for 1600 searches
left handed golf club set allintitle:502 competitors for 1900 searches
Hot To Find A Good Keyword Step 4: Target The Keyword in Your Content
The golden rule always include the keyword in your title, preferrably as the first word or phrase. As an illustration the title of your article could read. mens left handed golf clubs a review of the top manufacturers. Also place your keyword in the opening sentence of your article, if possible at the beginning of your content.
Its easy to generate niche targeted content to dominate keyword phrases if you know what your doing. Remember however that finding the niche keyword to target is only one step in the process of getting ranked highly for your keyword. If you want to rank in the search engines your content must be highly relevant to the site. It must be popular in that several other sites point to your information as the authority on the keyword and thirdly your content must be unique in that it is not duplicated and available all over the internet. Get these criteria correct and you will drive traffic to your site.
Wealth Mastermind Keyword Tutorial Reveals What Is A Good Keyword
