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subject: THE ERA OF BULK SMS OUTSHINED OTHER MASS MEDIA [print this page]

THE ERA OF BULK SMS OUTSHINED OTHER MASS MEDIA

The 21st century is the age of fast-paced

competitive life. In the present time,

communication plays the pivotal role in the modern

lives and in this regard the mobile phones play the

most important role. Mobile phone is the ideal

communication gadget that helps people to stay

connected with their near-dear ones from any corner

of the world.

Scenerio happens where people says a lot of things

about mobile phones.Pesonally,my moblie phone is my

office,companion and it keeps me alive.I have heard

people tagged their mobile phone with funny words

like,

"my phone is my second wife"

"my phone is my life"

"can't do without phone" e.t.c

Because of its mobility and handy nature,its the

most easiest way of communication to loved ones and

business contacts.

To really back up my point,a research shows that as

at 2009,60.6% of the world population uses mobile

phone either for personal or business purposes.A

research also shows that 45% of the total number of

people using mobile phone in the world used it for

calls,35% for text messaging and the remaining 20%

was shared for other features.

The Era of SMS Marketing has come to stay,it is the

new and most popular form of marketing tactic used

for business promotional purposes.This marketing

technology is operated by SMS gateway providers and

takes advantage of short code and long code

services. Business people send bulk SMS to

potential customers regarding products and services

to gain their attention.

Bulk SMS is used to carry out mobile messaging to

large phone numbers. You can send one message to

any number of mobile phones at a time. SMS

marketing wipes out the disadvantages of other

traditional marketing modes like,Television

advertisements,Newspaper advertisements,Radio

jingle,Print media,Bill board and Posters where you

wait long time for results.

Bulk SMS service is the proven marketing strategy

which brings enhanced results for the entire

business,Compared to other mass media marketing

means, mobile messaging is rated as the cost

efficient, creative and result yielding. When other

means of marketing take significant volume of time

to motivate customers, bulk SMS services propels

customers quickly and effectively.Mobile messaging

keeps in touch with target market and bring instant

response for the offerings.

It is no necessary that people must view

advertisements exhibit on television and

newspapers. Even though people view it,there are no

assurance that they will go for the product. It is

said that "people easily forgets the things they

see and keep in memory the things they read". But

sending information to mobile phones in text format

ensures right reach and messages sent remains in

the inbox and people can read it again and again

when they desire.

Mobile phones conveniently fit in peoples'

pocket,carry it wherever they go. This is the prime

advantage of mobile phones which other marketing

means lack. Print media and advertisements spend

significant amount of revenue while bulk SMS

services remains cost efficient and pocket friendly

for all types of organizations. Though other

marketing means have significant relevance in

broadcasting brand name and corporate identity in

market, SMS marketing enjoys unique status in

enhancing brand popularity.

Among all the ways marketing are done today, SMS is

the most popular one and the huge popularity of the

SMS medium has given the business world an

innovative medium to reach their target people,and

the smartest way to do so is bulk SMS.

No matter the field of Business you are

operating,banking,entertainment,informative or

educational.You can employ bulk SMS service to

promote your business.None other than bulk SMS

services can elevate traffic for your business with

a lowest price rates. Take advantage of this

incredible promotional strategy to stay successful

in field.

So, why go for any other medium of advertising when

the Bulk SMS is easily available now?

BBN SMS GATEWAY...the only

dependable,reliable,resourceful and effective means

to reach your targeted customers.

"The most important word in the vocabulary of

advertising is TEST. If you pretest your product

with consumers, and pretest your advertising, you

will do well in the marketplace."

TANIMOWO FEMI

Internet Marketing

e.Business

BROWSER BASED NIGERIA.

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