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subject: GIVE YOUR BUSINESS EXCEPTIONAL BRAND [print this page]

GIVE YOUR BUSINESS EXCEPTIONAL BRAND
GIVE YOUR BUSINESS EXCEPTIONAL BRAND

Someone's word reads: one of the biggest challenges

for Human Resource executives is breaking through

the fence to get in the game. In this case the

fence is real. But there is an opening if one knows

what game to play.

Except in a few instances, most companies offer

largely undifferentiated products and

services;Eateries/fast food outlets prepare same

delicacies,Financial institutions offer similar

services,advice and investment options,Recruitment

agencies offers the same mode of recruiting and

retail stores offer the same merchandise. The list

goes on.

Because of the undifferentiated nature of their

businesses,they have made branding a core element

in their business strategy. In many respects, their

brand strategy is their business strategy, and vice

versa.

A brand, simply put, is a promise to customers that

a specific level of value, quality, and service

will be received. Think of a brand as a covenant

between a business and its customers. The promise

is usually communicated through mass media

advertising.

Example;LG == Life is good

MTN == Everywhere you go

GLO == We rule your world e.t.c

When a brand promise is not kept, customers flee

and go elsewhere.

Have you ever thought of Branding and Marketing

your company in different way to your esteem

customers?

With BBN SMS GATEWAY powered by BROWSER BASED

NIGERIA,you stand the chance of making this a

reality.Most especially,the Bulk SMS platform which

allows you to send message to your numerous

customers,no matter how large they are and where

ever they are on this platnet,BBN SMS platform had

a widest coverage,delivers speedily and cost

effective compares to other source of media

advertisement.

Herein lies the opportunity to get through the

fence and into the game, by helping ensure that all

of the large and small actions that people take

every day, throughout the organization, fall in

line with the brand strategy.

Think BBN SMS...

TANIMOWO FEMI

Internet Marketing

e.Business

BROWSER BASED NIGERIA.

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