subject: Hundreds Of Billions Of Small Household Electrical Appliances Such As Galanz Exclusive Feast - Small [print this page] Research Group of Chinese home appliance market research survey data, the next five years, China small household appliance market will be the annual growth rate of 8% to 14%, the demand will total more than 350 billion yuan.
Surprisingly, many manufacturers in the crowd like a mighty force in home appliances, "large," when the single-plank bridge, small home appliances the Road, a splendid dinner, the only swinging "
Galanz
"A lonely figure. Recently, the ways it failed to earn the exclusive customers, announced: this year, Galanz small household electrical appliances
Sell
Amount has exceeded 10 billion yuan, becoming the largest domestic sales of small household appliances
Brand
.
A can and
Mobile
Comparable to the largest market
Research Group of Chinese home appliance market research survey data show that, by 2007, domestic sales of small household electrical appliances will reach 100 billion yuan, estimated peak will not be less than 1500 billion yuan, the domestic appliance industry with only the mobile phone market to compared.
A long time, lower domestic residents living on the "
Kitchen
"And" toilet "as the main target of the small household electrical appliances is scarce. According to statistics, China's average urban households owned a small appliance is only three or four, while the United States and Europe up to 37 species of the statistics.
The
Expert
That from the present viewpoint, the domestic urban household small appliance ownership is far lower than western countries, but generally the life cycle of small appliances only 3 years to 6 years, and each country has least 260 million households move into new homes. As people's living standards improved, "Kitchen" and "toilet" and the growing importance of small electric appliances accelerate the popularity of new generation will hatch out of an alarming escalation of market drivers, small household appliances market prospects are very bright.
The next 2 to 3 years, China's small household electrical appliances industry will enter a golden stage of development, market demand growth rate may exceed 30%. At present, China addition Glanz, there
Haier
, Panasonic,
Side too
The owner, MACRO, dozens of Supor and other industry giants. Their products quickly occupied the domestic urban households.
"Big cake" Why is forgotten
The charm of small household electrical appliances so great, why the market long been forgotten? The industry believes that the main reason for the following areas:
The low standards of living of Mass, many people do not even have the kitchen and bathroom, if any, the kitchen and bathroom are in a "vulnerable" status, some people "
Kitchen
Revolution "also biased. This has led many people will hold the attitude of small appliances, on the province to province, on the back burner, consumer expectations is not strong.
Opposed to "large", the low-tech small household electrical appliances in general, the low barriers to entry, many manufacturers are still at a relatively low level of extensive stage. At present, the small appliance industry with 34 100 factory cruise, the brand has quite a mixed bag on the market, many products shoddy, high quality and low price. This is a direct result of good and bad quality of small household appliances, brand loyalty is not high.
In circulation, small appliances
Public
Consumption of the decision of its distribution channels to a large extent is a professional chain stores, supermarkets,
Building Materials
Supermarkets, department stores and many traditional businesses and other speculative Yetai coexist to fully meet consumer random, nearest the purchasing habits and consumption frequency is difficult to form a large-scale, intensive type of channel marketing, resulting in fish to find fish, shrimp find shrimp, many small, poorly qualified vendors can he sacrifice the long corner, a large number of "three noes" shoddy products into the market an important source.
Suning
Electric charge
Marketing
Jin Ming, vice president of that company not to mention most of the no-name brand, technology and capital operation, but why can survive, survive so far? Only one answer: they still have their own access channel.
In the industry say, is the field of home appliances small home appliances the last one has not been truly fixed over the cheese.
