subject: What Marketing Works Best In Recession Times by:Janice Jenkins [print this page] Even with tough times as what we are experiencing right now, marketing should not be put in the back burner just so you can save in your budget.
This is the hard fact: you need to market in order for your business to survive in these trying times. This is precisely the right time for you to double your marketing efforts especially when everybody seems to be thinking the same thing - that of trying to cut back on promotional campaigns in order to save on costs.
There is one reasonable and practical way of marketing that will not need for you to break the bank just so you can promote adequately. What marketing strategy will work in these tough times is to find out who your customers are and then customize your strategy to them.
That is right. Profiling and understanding your target market can give you a promotional strategy that you can fit within your budget. When you find out who your clients are, then you can do so many campaigns such as producing collaterals like custom booklets, booklet printing, press releases, radio advertising, and even direct mail marketing. The key is to make whatever your strategies to fit your target market's demographics and make sure that you have a consistent campaign that connects to your main idea. Choose a marketing strategy that keeps all your strategies connected and conveying one focused message.
Your marketing effort starts with your target clients - finding out who they are, and figuring out what events or media strategy (e.g. booklet printing and custom booklets) will fit what they are looking for. Creating a particular media event that fit their preference can go a long way in making your strategy effective and impressive.
The first step to having a working marketing campaign is to find out the demographics of your target market. Check your best customers and get feedback on how you can improve on your benefits. Get as much information as you can. Just remember to look for trends in the information you get from your target market. And then use that trend to customize your message.
After figuring out your best client information, next is to map out your clients' profiles. From the information you culled from your feedback system, try to create events that appeal to your prospects' interests, or produce booklet printing and custom booklets for example that pique the interest of your target clients. The bottom line is to use the information you got to customize a particular promotional strategy that will work to generate leads to your business.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
