subject: Using Valuable Information To Market Your Business by:Janice Jenkins [print this page] Just like your booklet printing, newsletters are powerful tools for marketing because more than promoting your business, these collaterals provide relevant and valuable information that many consumers love. Print booklets for one can give your business an image of expertise especially if you find yourself in a guru position where people often go to your collaterals to find answers to certain issues and concerns they have.
In addition to the writing pieces you have in your newsletters, the frequency and consistency of your distribution is also one important factor why newsletter printing is so effective. Repeating your message makes for a recognized and remembered ad. As they say, out of mind, out of sight. So in order for you to be remembered, you have to have your target clients see or hear from you on a regular basis.
There are nevertheless certain limits to how frequent you would want to be when it comes to marketing to your target audience. There is such a thing as going overboard and overdoing it. Repetition may be a powerful marketing strategy; but it can also provide the opposite result. Making the habit of constantly repeating yourself can backfire and make it impossible for you to make a sale.
Alternatively, marketing through your newsletter is also about understanding that your collateral is more than a means for you to share information and your expertise. It is first and foremost, a marketing tool which you should be able to use to sell your products and services. Hence, your marketing collaterals, just like your newsletters or booklet printing, should be able to create a connection with your target readers utilizing your words to build your relationships.
That means that you have to keep your target clients interested whenever you print your marketing collaterals. You have to attract as well as keep your target clients occupied with your message so they will not forget about you right after reading your copy. As a marketing tool, you would do well to remember that your collaterals are marketing tools so you should make your copy interesting so as to involve your readers in a way that other advertisements have a hard time doing.
Bear in mind that even before you could make a sale, you need to attract and pique their curiosity first. Get them interested in you. And when they do get that you care about them, then that is the time that you will see the profits coming in.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
