subject: The Importance of Search Engine Page Rank in Business Development [print this page] The Importance of Search Engine Page Rank in Business Development
If you are able to spend some time or simply curious about online marketing, then the SEO usually comes up. In these days, there is no discussion about search engine without mentioning of Google. The following few lines will provide a brief overview on how Google ranks search results with a look at their page rank algorithm. Unfortunately, I am not a SEO expert and the good news is that I know enough to describe Google page rank in relatively simple terms. Here is a funny thing that you can impress your friends and family with your new-found knowledge.
In simple terms, SEO is the process of optimizing your website for the search engines like Google. When it comes to optimizing, it will searches for specific phrases rank your website higher in the search results than other websites. There are lots of good reasons to want to rank higher, but for businesses, the primary reason is to generate good leads for your offering. Millions of people are using Google everyday looking for a product, service or information.
Some of these people might be potential clients looking for your particular offering. There are two ways for you to show up on the result's page when users are doing a search. The first one is paid advertising and the second is an organic or natural search. The natural search results are listed free and are dependent on search engine estimation of how relevant ad credible your website. When it comes to my opinion, natural results are best, because you do not need to pay money for them, and they often work better than paid advertising. For example, it is the difference getting mentioned in a magazine article and purchasing an ad in that same magazine.
If we are able to get a high rank on the free search results for Google, it is like getting tens of thousands of dollars worth of free advertising in the most relevant trade magazines for your industry, every time a new issue comes out. I am not sure about all websites, but that is a pretty interesting thing to me. Anyway, it is a great way to grow your business and find new clients. And now, questions raised in your mind that how do you get all this free, effective advertising in the search engines. Simply, we need to obtain a professional search engine marketing company services from reputed organization.
