subject: Advertising Products and Grand Opening Sales [print this page] Advertising Products and Grand Opening Sales
Promotional items and grand launching sales go hand-in-hand to enhance targeted traffic and profits at those gatherings. Grand openings are exciting parties simply by themselves, and generally draw in numerous website visitors who usually probably won't check out a certain type of store. Every grand opening requires publicity, and if you can participate in that publicity by adding a mention of free promotional gifts to persons attending the grand opening, you should be able to see a visible boost in early traffic and corresponding sales/profit figures.
The advertising products will not create sales per se, but they will create sales opportunities for store personnel. Getting foot traffic into a new store at a grand opening or grand re-opening is essential for creating the important environment of excitement, urgency and goodwill that raises sales opportunities. The actual work of getting the sale on paper is the job of the store employees, but having marketing products to work with can make their sales job easier.
There are several ways to use advertising products at grand opening sales to boost traffic. 1. Offer a free present with any purchase. 2. Offer a free gift item to the first (insert number of your choice) visitors to the grand opening. 3. Offer a free reward to all, while supplies last. 4. Offer an upgrade gift item above and beyond the inexpensive present to buyers. 5. Be sure to include mention and photo (if possible) of the keepsake device in all advertising for the event.
It is important to have what you promise ready at the event. Never get caught having to present "rain checks" because you ran out or gadgets did not arrive. This is where pre-planning aids success.
At the actual grand opening event, use common safety practices so no one gets hurt by a crushing, rushing crowd trying to get into the store. One way to help avoid this problem at crowded events is to pass out numbered entry tickets. Or, have a few employees posted outside to help organize the crowd into an orderly line for admission. Make sure the event happens on time, and if there is a crush or potential problem arising, consider opening a little bit early to alleviate the situation. After all, most want to see the new store. Be sure employees are trained and ready for corporate sector.
Use advertising products and imprinted surprise devices at grand opening sales and other important events to build traffic. Maintain control and everyone will be happy.
