subject: Why Its Better To Hire Video Production Professionals For Marketing Videos [print this page] Video marketing is the biggest thing in online advertising today: 50% of web traffic is video-based or related. An increasing number of big and small companies have been taking advantage of this cost effective marketing tool. The competition now is no longer about what medium you use but on how you use your medium. And video, being the most variable medium available, is also the most effective.
Research figures say that 72% of potential customers are more likely to pay for a product or service when they see it on video, and video even helps them decide faster. Also, 89% of consumers will watch a video the same day, if not as soon as, it is received, with 94% percent of them sharing the video to a friend, relative or workmate. Additionally, compared to print media, consumer response to video is six times greater.
These great-looking figures skip the part where it should say that your sell-ability still depends on how your marketing video actually looks like. And this is where actual video production comes in.
Simply put, video production is the entire process of putting together your video, whatever kind it is, by a team usually made up of a director, a cinematographer, production designer, production manager, production assistants, etc. And unless you have background in any of these fields, like Calgary video production specialists, a D-I-Y marketing video is probably not a good idea.
Production companies, like Calgary video production companies in Alberta, have the expertise to make whatever kind of video you or your company may need. The typical process would be you give the video production company the brief and then the video production company creates concepts, scripts and storyboards for you to choose from. When youve made your choice, they put together a team to shoot and edit your video
Video production is not a simple process, as many may think now that virtually anyone has access to digital equipment. If you want high-quality video, it is wise to hire a video production company so you have people who know what theyre doing, and the results from that are always better. Companies such as Calgary video production companies charge varying rates, depending on the complexity of the project.
