subject: A Great Tag Line Can Bring In The Clients by:Lynne Saarte [print this page] What is in a tag line? A tag line is a great way for you to attract the attention of your target clients. Whether you are printing your collaterals with an online printer or a traditional one, a tag line in your marketing collaterals can go a long way in generating the leads for your business.
A catchy tag line can be your answer to the question your target clients ask about you - what do you do? What can your business do for me? Your tag line can provide the answer in short sentences.
So how do you create a great tag line? Here are a few techniques to help you come up with a great tag line when printing you collaterals, whether with the help of a print online provider or a conventional printer.
A great tag line is a great way to break the ice. When you have a lucrative business, it shows that you are able to master the key to having a lot of people know about what you do and what you have to offer. And that is where your tag line can help you start a conversation rolling with your prospective clients. This is especially true when you're looking at referrals for your business. Your tag line can be your quick words when people ask you what you do. Your tag line can open doors of opportunities for you to further invite people to ask more questions, which in turn can help you build new relationships with new clients.
A great tag line is simple and easy to say. It may be short, but a tag line that is very difficult to roll off your tongue is not so great after all. A tag line should not be a tongue twister that it can sound different when relayed. Not only will you get your target clients confused, you also make it easy for them to associate your business with something strange.
A great tag line has simple words. Do not over-indulge yourself with highfaluting words in your tag line. And steer away from jargons as much as you can. The goal of every tag line is to make it easy for your target clients to understand what you do - quickly. If they get confused or even feel uncomfortable with the technical words you used to describe yourself, they are more than likely to forget you and your company.
A great tag line is interesting. A basic purpose of your tag line is to encourage your target clients to want to know more of what you do. But the way you say it can also backfire instead of convince your target clients to feel comfortable with you. Make sure your tag line then can attract consumers as well as make them feel comfortable talking to you about their problems.
Finally, a great tag line is definitely fun to say! When you talk about your business with fun and passion, other people will see that you love what you do. They are more likely to ask more questions about your business when they feel that you know what you are talking about.
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
