subject: Producing And Airing Calgary Commercials [print this page] Switch on a Canadian TV network, and you will observe various advertisements in between TV shows. Advertisements keep TV networks running, by paying them for timeslots. High-rating shows receive more advertising than low-rating programs. Therefore, networks and producers charge high advertising rates for high-rating timeslots.
Advertising takes both artistry and science. Advertisers need to be passionate and creative in dealing with advertising accounts, but they must also be skilled with advertising strategies and tactics. In Calgary, commercial producers follow guidelines in producing commercials. Every image and music in advertisement corresponds to a meaning. They must be coherent with central theme and creative idea of an advertising campaign.
There are three steps in commercial production. These are market research, brand development, and promotion. Market research is the first step of commercial production. Advertisers examine the buying behavior of consumers. They assess the standing of their clients product in the market. Products are classified under three categories: leading brands, secondary brands, and tertiary brands. Leading brands are the widely used products in the market. They are leaders in the industry and market. Secondary brands are alternative products. On the other hand, tertiary brands are barely used products.
During brand development, advertisers improve brand image. Calgary commercials reinforce the benefits of leading brands. Through this, advertisers are able to retain loyal customers. Some advertisers incorporate slogans like the leading brand on their commercials. Benefits and market leadership convey the credibility of leading brands. Advertisers encourage more consumers to use their clients leading brand.
Moreover, they emphasize product features of secondary brands. Aside from benefits, they highlight unique attributes of products. Unique attributes may be based on manufacturing process, materials used, and added features. Advertisers of Calgary commercials aim to increase brand awareness of secondary brands. In the same way, they attract new users and retain loyal customers. In promoting tertiary products, advertisers combine advertising strategy of primary and secondary brands. They highlight benefits and unique product features. In addition, they get positive feedback from consumers of tertiary brands.
Advertisers get the most viewed timeslots for promotional airing. Most viewed timeslots are called primetime. In Calgary, primetime airing are noontime and early evening. Most Calgary commercials are aired on primetime slots. Advertisers are able to reach a large percentage of their target market during primetime airing.
