subject: Return to the traditional PC market, Dell's mobile strategy, or shake the second position [print this page] Return to the traditional PC market, Dell's mobile strategy, or shake the second position
According to foreign media reports, market research firm iSuppli's data show that three quarters of 2010, Dell's global PC manufacturers to re-sit the second position.
iSuppli's data show, according to Dell's PC shipments are 12.8% of the global PC market, ranked second. Dells third quarter sales of 11.3 million PCs, sony vgp-bps12 compared with 1050 million in the second quarter rose 7.2%.
Dell, Acer in the second quarter from the global PC market to regain second place, Acer has been continuously in the previous three quarters the second highest in the world PC market.
HP remains the world's computer market in the first place, compared with the previous quarter shipments rose 6.1% to 15.9 million units, but years of chain fell 0.2%. Also, HPs market share in the second quarter from 18.3% to 18%.
Last month, Dell reported a strong third quarter earnings, for three reasons: First, the market demand for its products; Second, supply chain and efficient implementation of strategies; Third, the use of the combination of direct sales and channel sales strategy.
iSuppli report said that compared to other computer manufacturers, Dell also its emphasis on corporate space (enterprise space), at this point to compare the performance of Dell has been strong. Computer Platform iSuppli analyst Matthew Wilkins, chief, said in a statement, "the third quarter, Dell continued to have a good performance in the enterprise PC market benefited." The third quarter, Dell's sales rose 9.3% qoq, while the first and third, respectively, occupy the market, Hewlett-Packard and Acer is a slight decline in the third quarter.
Wilkins said, "three quarters of slow growth in consumer PC sales in part because back to school computer sales lower than expected. However, since the second quarter, subject to the company's efforts to use newer, faster, more efficient computer system, driver updates, business entry-level desktop and server demand is robust. Dell business in the enterprise PC market than HP and Acer have better performance, so by the slow growth of consumption of the computer less. "
iSuppli also said that PC sales have been from the 2009 downturn continued to recover. The company data shows that the third quarter of 2010 worldwide PC shipments reached 88.1 million units, sony vgp-bpl8 battery compared with the second quarter rose 6.7%, while the third quarter of last year's 79.9 million units was up 10.3%.
Despite the relatively strong performance of the third quarter, Dell was stopped last month, the Communications Solutions (Communications Solutions Group) of the work, said the company no longer is the consumer that the mobile device as the core target. Of course, Dell is preparing several mobile phones and tablet PCs only next year. Since Dell has now regained its position in the traditional PC market, the company will probably feel less pressure to continue to expand on mobile devices, and Dell's mobile strategy a few months ago has only just begun.
