subject: Home-shopping: Advantages Of Infomercial Production [print this page] Switch on the television in midnight or early dawn and youll notice some TV networks have offline airing. They suppose there are no audiences who watch TV programs. On the other hand, some networks air infomercials. Infomercials are commonly aired during offline airing hours. Offline airing hours are 12 am to 4 am.
Infomercials are paid TV commercials. Unlike conventional advertisements, they are longer and more direct. Infomercials run for a minimum of five minutes. Some infomercials have a 30 to 40-minute airtime. They sell products and services to the audience. The most commonly sold products in infomercials are fitness equipment, dietary supplements, health aids, home appliances, beauty supplies, and cleaning products. In the United States, infomercials sell $150 billion worth of consumer products.
Infomercials are direct mass marketing. They encourage audience to buy products through hotline numbers, flashing contact numbers on the screen. It encourages viewers to purchase products through the phone. They bring products to their buyers through home delivery services. Customers pay through online banking accounts or credit cards.
Infomercials have a number of advantages to manufacturing companies and consumers. First, advertisers target a large audience in a single airing. Conventional advertisements need to be subsequently aired in between TV programs. These enable advertisers to reach out to a big audience. Conversely, infomercials get in touch with a bigger audience in one-time airing. This applies most to infomercial channels in cable televisions. They allow an infomercial production company to show infomercials in one whole day. Through this, products and services have a longer airtime exposure.
In relation to this, an infomercial production company spends less in production expenditures. Advertisers allot smaller budget for airtime expenses. They obtain single airtime packages from cable channels and local TV networks. They do not need to purchase airtimes in between TV programs. Slots on TV programs are more expensive than airtime slots on infomercial channels.
An infomercial production company ensures infomercials are informative and entertaining. Advertisers incorporate brands, products, and services in storylines. Infomercials with plots are called storymercials. They appear as ordinary TV sitcoms and series. Storylines divert attention from marketing to entertainment. These create a lasting impression about products and services. Customers are able to remember brands through characters, scenes, and scripts. Moreover, infomercials are a viable marketing avenue. They allow consumers to shop at the comfort of their homes.
