subject: Advertising In Toronto: The Role Of Commercial Production Companies [print this page] Advertisements are omnipresent in television shows, radio programs, and media networks. Also known as commercials, these advertisements promote brands, products, and services on the market. Manufacturing companies use the media as a medium of communication. The most commonly used media are television and radio.
Companies have tools and techniques to promote their product. These are below the line advertising and above the line advertising. In below the line advertising, sellers directly interact with their target market. This includes mall stalls, fashion shows, bazaars, and street promotions. On the other hand, above the line advertising utilizes the media. Manufacturing companies produce commercials, infomercials, and media sponsorships. Advertisements are part of their above the line marketing.
Some companies have an in-house advertising and marketing team. Nevertheless, most companies hire the service of advertising agencies. In Toronto, advertising is one of their most flourishing industries. Advertising agencies are managed by skilled communication professionals. Topmost in the hierarchy of advertising management are senior account managers, followed by junior account executives. On the rank and file are copywriters and production staffs. They are collectively called advertisers.
Advertising agencies specialize in both below the line and above the line advertising. They analyze, conceptualize, and produce various promotional programs. In Toronto, commercial companies follow the four-step production flow. These are analysis, planning, production, and evaluation. During analysis, advertisers assess the status of their client in the market. They examine their strengths, weaknesses, opportunities, and threats. This method is referred to as SWOT analysis. SWOT analysis is an essential stage in commercial production companies Toronto.
Moreover, they conduct research about their client and target market. They study the perception of consumers. Through these, they are able to formulate concepts and plans for an advertising campaign. They brainstorm creative ideas for commercial production. They create central theme and message of advertisements. commercial production companies Toronto generate creative ideas through various brainstorming tactics. They use mind-mapping, listing and bulleting, and free writing.
After this, advertisers outline advertising schedule. An advertising schedule includes medium and date of production. commercial production companies Toronto make scripts, gather the cast, and shoot for commercials. They edit production, and they air advertisements on television and radio. Furthermore, they organize below the line advertising promotions. Advertisers evaluate impact of advertising campaign. Increase in brand awareness and sales indicate positive effect of an advertising campaign.
