subject: Tips For Construction Machinery To Open Up The Market Should Also Pursue Individual - Construction [print this page] Construction machinery products development to a certain stage, purely functional design can not meet the needs of users, with the environmental requirements to improve and change people's consumption concept and aesthetic requirements increase, users have begun to look for product quality, human machine design, comfort, intelligence and so on higher demand??? products Individualized become an important aspect of demand.
In fact, Europe and the United States and other international mainstream construction machinery market has been ahead in this regard. Since the 90s of last century, foreign construction machinery industry entered a new era in the extensive use of new technology as well as the emergence of new structures and new products; machine reliability is greatly enhanced; increased the content of electronic information technology products the machine more intelligent.
Now, with China Construction Machinery Industry Will Grow Rapidly, the product of individual needs more and more highlighted. Appearance of the product, machine and environment as a user of concern, particularly in overseas markets, demand for personalized products more strongly.
First impression of the selling points
Users to buy construction machinery, although its internal quality and performance to meet occupy a decisive factor, but in the current domestic market, due to the procurement of key components manufacturers with a high degree of similarity, with a higher production ability of enterprises, their products are not very different performance. Users when making product purchase is also very aware of this. So, as a visual impression of the appearance, will largely determine the user's purchase intention.
Exterior color. Prior to that, there is a color dubbed the "Construction Machinery yellow" because the vast majority of construction machinery prior to coating products are used in exactly the same yellow color. However, with the foreign products into China will be personality since the start of construction machinery products up to become colorful. 31 red, Sunward, light green, yellow in a sea of construction machinery refreshing.
Streamlined body. Although the engineering machinery products in the most unpleasant work, speed, wind resistance and will not have too big an impact product. But "streamline" the automotive, aerospace and other areas of fashion vocabulary has entered the construction machinery market. Based on universal aesthetic value of the streamlined design of construction machinery and tough combination, so the overall image of the engineering machinery products has been a huge upgrade.
Appearance quality. Previously used in construction machinery products have not been carefully polished steel plate, only primed before throwing sand, do not weld, so I feel the touch surface is very rough, the film surface is not smooth, low brightness. Currently, a number of higher margin products, these problems have been greatly improved.
In last year's Beijing International Construction Machinery Exhibition and Technology Exchange Conference, the organizers set up special machinery appearance and surface quality assessment activities, to some extent also the advocate's appearance in the product do more.
Application of ergonomics OEMs in product development, the more attention to driver comfort and operating convenience, more and more application of the principles of ergonomics. This means that the driver driving in a better environment to a more comfortable posture to operate the machines. While OEMs have to pay the appropriate costs, in exchange for the return of such inputs is very impressive. Either from the user side or the manufacturing side to consider the application of ergonomic principles, will be the mechanical design of a trend.
Construction machinery observed at any time during the construction when the surrounding environment, the broad environmental vision is for the driver, for the construction of the security provided further protection. The business of new products in recent years by increasing the strength of glass, narrow cab adjustment means of a metal support structure to improve the driver's field of view. For example, Liugong 888III Loader reduce the front cab of the metal support structure, thereby forming the front driver similar to a 180-degree view accessibility.
Some countries in Europe and America, not only for mechanical and electrical products have strict emission standards, noise pollution, there are strict limits. Until now, China for construction machinery noise pollution has not clearly specified. But the noise pollution on human health risk should not be underestimated, not only disrupt the normal lives of the people, the health of the driver also has a great influence. Currently, there are a number of manufacturers began to try to address the noise pollution. With sound-absorbing effect of the engine used to improve the air filter on the front of a large volume resonators, which are from the source, an effective way to reduce noise pollution. In addition, an enclosed cab enhanced, laying the floor mat with sound-absorbing materials, noise pollution is so troubled by the driver from one of the effective ways. Part of the engineering machinery products to reduce the liquid elastic support cab, greatly reduce the noise caused by vibration problems.
In addition, many professional manufacturer of the cab is also designed to regulate the large seats, instrument panel design also underscores the delicate features, with a tool box up their belongings, excavators and other products also cab equipped with air conditioning ... ... the details of the design fully reflects the human-centered design philosophy.
Overseas markets, strong demand for personalized
Recent years, the export of large construction machinery enterprises become a new growth point. Overseas market demand for construction machinery is the most individualized strong. Different markets, products, very different individual needs.
First of all, individual countries have very different physical persons, therefore, to open up Europe, Asia, Africa market, businesses can not hope to launch a product once and for all. Many of our products are modeled on people's physical design, the relatively large body of Europeans, the use of such machinery, space seems too small. Individual design smaller buttons for them is particularly inconvenient.
Second, the various situations in different countries, the demand for different products. In recent years, with Russia and the Pan-Russian further opening of regional markets, Russia, as well as the whole of China construction machinery equipment manufacturing growth overseas markets. Russia's own products has always been practical, durable and known for the products of other countries than in the design of their products generally unsightly, and much more than "heavy." Russian beauty products, and for the pursuit of comfort makes these local products do not have the market advantage. At present, the cost advantage of Chinese products in the Russian market with access to a great breakthrough, but the product is obviously not a first-class appearance
