subject: Shrinking Foreign Markets, Competing Home Appliance Manufacturers, "rural Areas" - [print this page] Nowadays, the face of shrinking foreign markets, the domestic slowdown in economic growth of the unfavorable situation, "rural areas" become
Home Appliances
Manufacturers better choice.
Haier New
support "appliances to the countryside"
10 months, Skyworth announced the launch of "rural LCD doubling plan", the November 13, the leading domestic appliance brands?? Haier held in Zhengzhou, "New autumn conference." To Haierkasa Emperor series
Refrigerator
Hale represented the glory of the whole new category introduced home appliances, household electrical appliances from more than 500 dealers throughout the province and the province of the mainstream media reporters gathered.
To fully cooperate with the promotion of national "home appliances to the countryside" program, the new Haier autumn conference also launched a number of special research and development for the rural market, refrigerators (freezers),
Washing machine
,
TV
So new. In addition to these special products Haier household appliances for the consistent high quality, fashion features, but also have the power, rodent control board, low-temperature compensation, spray rinsing for rural users and other special features. According to reports, Haier actively responded to the "home appliances to the countryside," the preferential agricultural policy, Haier's sales so far reached 80% overall increase in appliance sales Haier countryside system accounted for 43.7% share.
12 companies compete "Going down" places
11 9, home appliances to the countryside to promote products in Beijing opening the project, the tender passion caused a lot of people far beyond expectations. Day, 12 companies participated in the domestic
TV
Appliances to the countryside of the tender, the bidding has become more home appliances to the countryside to participate in a business.
In fact, the company's enthusiasm not only in quantity, but also in products and bid prices. Auction products for the first time
LCD TV
And 19-inch LCD TV price is only 999 yuan, 26-inch LCD TV Skyworth lowest bid for the 1980 yuan. This appliance stores sold than the big cities the same size LCD TV cheap for about 1,000 yuan.
Chinese home appliance pilot began in the countryside
end of last year, in order to boost rural consumption, as long as farmers purchase of selected electrical appliances, the state directly for the equivalent of 13% of sale price subsidies. But this did not arouse their interest in home appliance manufacturers, until this year, the decline in exports in the household electrical appliance enterprises, 12 domestic and foreign markets become saturated the attack, appliance manufacturers of the appliances to the countryside's enthusiasm really began to heat up. "Global financial tsunami hit, our exports of household electrical appliance enterprises face 'bottleneck', necessary to expand domestic demand to become life, so 'the countryside' sought after by the home appliance business." Yesterday (November 20, 2008),
TCL
General Manager of Creative and Henan branch, told reporters.
