subject: Interpretation Of Growth In Market Visibility Suning "myth" - Su Ning, Zhang Jindong, Sun [print this page] 2004 7 21, Suning Appliance SME board in Shenzhen Stock Exchange was officially listed as the first domestic appliance chain IPO companies. Three years as fleeting, and now the Suning Appliance has become a home appliance retail industry, aircraft carriers, with each of the fine performance of sustained high growth has been as if into a small plate of "pacesetter." What in the SME Market Suning Appliance to bring? Sun Weimin, president of the Securities Times reporter could go on.
Capital market development by entering the fast lane
"Suning staff before listing about 1 million people, currently employs about 8 million people." "If that is the one listed previously Suning to traditional gasoline-fueled cars, which it transformed into a post-marketing nuclear-powered car. "On the capital market on the enterprise's development, the Sun for the people so described. "If Suning is not listed, just rely on the enterprise's own funds or bank loans to develop, but certainly can not get the super-listing compared to conventional development, it is impossible to achieve the great national development."
Sun Weimin introduction, home appliance chain industry cash flow with a large "appetite", Suning is still in high input stage, if funds through its own development will be very slow rolling, use of bank loans will greatly increase the development of the financial costs not conducive to long-term development of enterprises, and structures for the enterprise market, a long-term stability of low-cost platform for direct financing.
Learned, Suning from the listing date, the cumulative success of the capital market to raise funds from about 1.6 billion. This year in May, the company shareholders approved a private placement motion, about 2.5 billion refinancing plan. Financing through the capital market, Suning Appliance is now done at the country store layout horizontal, vertical development began to infiltrate; In addition, Su Ning also used initially to establish and improve the social capital of enterprise information technology and logistics platform, dramatically reducing the cost of management of enterprises and transportation and storage costs, and enhance the core competitiveness of enterprises. "Without leveraging the capital market, it is difficult to imagine Suning have today's development scale and speed of development." Sun Weimin emotion.
Listed companies to improve visibility
Suning Appliance
for this direct-to-end consumer retail business, the market also helps enhance the "three", that reputation, credibility and visibility.
Sun Weimin told reporters, Suning put a lot of energy every year, the brand promotion, brand building, but the road long way to go, but listed as Suning branding to find a good breakthrough. "Listed company is equal to the company made a long-term free advertising for the company need to bring at least hundreds of millions of advertising to achieve the publicity. In addition, China has nearly 100 million stock investors, and most concentrated in the consumption potential of the city , means that they will be listed on our 'free advertising' long-term audience. "In addition, listed companies will be more subject to media attention, they will increase the company's analysis report on the company's other public concerns, which in turn further enhance the company's visibility.
Rapid growth brings investors huge returns
Throw with papaya, quoted by Jean Ju. Suning Appliance listed by the rapid development of small plates, but also bring huge returns to investors.
"I remember the day listed Suning, stock markets opened, 29.88 yuan, 33 yuan intraday spikes, while the Shanghai and Shenzhen, the average price was about 6 yuan. The face of high price, many people also worry that investors will high stock prices will not be stuck, I just say that investors will not be Suning stuck. "recalls listed at the beginning of the scene, Sun people laugh.
A rough market estimates, Suning's stock price, if calculated in accordance with the right compound, now more than 1,000 yuan per share! In other words, investors listed Suning if the highest price of 33 per day to buy, 3 years, revenue has grown 30 times. Information also shows that Suning listing now, each year a high percentage of dividend Transmission and Distribution, the majority of investors together with Suning Appliance shared the fruits of rapid growth.
