subject: Better Websites for Better Lead Generation [print this page] Better Websites for Better Lead Generation
Lead generation has spilled over from the phone to the internet. Websites are the vehicles of sales lead generation these days. Consumers who want to make a purchase generally switch on the computer and the internet to look for information. They check for companies and contact numbers online.
If you want to tap into all these consumers who are searching for you online, you will make to brush up your website. Your website is the key to telemarketing leads. Design your website in a way that helps you exploit the possibilities. I'll list out some ways in which you can do that.
Consumers are smart. Accept it. If your sole purpose of the website is to aid lead generation, design your website accordingly. Let them know clearly that you are interested in their email id and name and probably other information as well. Place the information box where the consumers can spot it quickly. This is specially needed for B2B lead generation.
Business heads who want to contact you have no time to hunt around your 50-page website for an email id where they can write to you! Similarly, make it easy for your consumers too. The interested ones will be eager to share their contact details with you. Offering them the path will only hasten up the sales lead generation process.
There is something to note about the information box itself. Before you design one and paste it into your website, talk to your lead generation team. What kind of information are they looking for? What are the details that they need? Then streamline the required boxes to include only the most necessary. Sales lead generation will not work out if you place an information box that is filled with details that miffs the customer.
Who would like to help you by filling up a B2B lead generation box that is long and cumbersome? Certainly not an entrepreneur! The same goes for consumers. They hate it when they have to keep inserting one detail after another. This snaps their energy and they choose to leave your site and never return.
Web 2.0 is all about choices. The internet-savvy consumer does not only have an email. He/She has a Facebook account, a Twitter page and several other ways to stay connected. Offer those options on your lead generation page. Let your consumers share through social book-marking sites. Use the internet marketing tools for sales lead generation.
Business entrepreneurs would be might pleased if they see that your website is actually in tune with Web 2.0 standards. The website, the navigation and the features all point out how your business services are going to be. B2B lead generation will fall flat if the client website looks hastily strung together and looks like a website from the 1990s.
