subject: The Best Way To Use Corporate Gifts [print this page] In todays economy the corporate environment is very tough. It is very easy to start a business, it is much harder however to sustain it, make it grow, or even survive. Competition is very tough and it is advisable to use all ethical means available to you to gain that edge, a competitive advantage.
One such method at your disposal in the effort to rise above the competition and gain that competitive advantage in the market place is to use corporate gifts. These are a secret weapon in marketing your business.
Giving a quality gift with your business name engraved into is a very good way to show your appreciation to your customers and to serve as a reminder that youre still there. Giving away promotional corporate gifts not only give you brand recognition, but also help to turn more prospects into customers.
According to a number of independent surveys corporate gifts are given to significant clients to affirm the relationship and to enhance the working relationship.
Here are a few tips on when its appropriate to give a corporate gift and how to do it
Suitability: Care should be taken that the gift is appropriate to the business relationship. If a client seems unfriendly and extremely businesslike, dont try to loosen him or her up with some personal kind of gift . It can backfire. With a new relationship, dont get too personal or too lavish with the gift.
Personality: Try to find out the likings and disliking of your clients. Like if your client is too much in sports or drinking? Whats her favorite colour etc. Bring in the gift that suits your clients tastes.
Usability: Dont forget to print your business logo or name on the gift. You should not forget the ultimate purpose of sending the gift i.e. brand recognition.
Frequency of giving generally should be restricted to major holidays and special occasions. Again, be sure to avoid the impression that youre bribing the recipient.
Presentation: Special care should be taken in preparing and wrapping the gift. Invest in some nice wrapping paper, and take the time to create a personal, handwritten card.
Lastly, when considering what gift to give consider how long it will last for. Giving food items will not serve to remind the client of you long term. Consider giving quality, lasting gifts.
