subject: For Home Appliances Giant "bloodbath," 51 Market Action Frequency Is - Home Appliance [print this page] Major Major
Home appliance chain
Business competition has continued, from the killer known as the price
States United States
, To go along fine high-end power, each business location and business line is different
Sell
Goal is the same way, but the price is always the main reference of consumers to buy, set aside service aside, the case with homogeneous goods, whose prices lower, who will win in the competition the consumer. Recently, reporters understand that many consumers have recently purchased home appliances needs, but still hold out gesture, and why? Because the annual
Golden Week
Promotions
Are the household appliances
Brand
And home appliances chain in the year, an important part of marketing plan, nearly 30% of all sales in the
Holiday Promotions
In come, puerile, also the purchasing power of consumers accumulate the release of nearly half a year, so that consumers believe in the golden week is definitely affordable to purchase, then left a month's time, merchants are What will do?
Advance the cards
Can say that
Suning
The strategy is more international, in the not avoid the Golden Week of positive promotion of war, early play
Group buy
Brand, the promotional war there before the purpose of holding cash at hand consciously divert consumers, when consumers before the holiday buying needs are met, the section can naturally go out properly
Travel
, While Suning and can turn around that time to meet the positive promotional war effort. Recently, the Shenzhen Press Group and Shenzhen Suning Group buy cooperation activities launched precisely the decomposition of the consumers in advance, ahead of possession, such marketing practices can be said very strategic, like cooking, the cooking first time to eat, called taste, all cooked before eating, is called the dinner. We have reason to believe that in early April in Shenzhen Suning Group buy this one card will be promotional war in 2006, Shenzhen, fire appliance points.
Opportunistic the cards
Waiting for an opportunity can be understood as ready, to see when card. The day before yesterday, the reporter went to the market thoroughly and found that Paradise is a monthly inventory, it is understood, Shenzhen Wing-lok, there will be new store opened in April, day after day, is certainly indispensable, by the machine shop of cheap promotional baseball popularity, this is a card in Paradise , the same reason, and Suning, Yongle, Shenzhen is not yet aware of the newly arrived general and there will be any action, but you can believe that commodity prices will certainly come down, as the rate reduction, it is Paradise of cards, consumer compared to those who know.
Buckle end
As predators of domestic home appliance chain Gome, the reporter is not yet aware of specific actions, in March of the appliance section of the United States be the country's conventional projects, and with a longer span of the Golden Week, not included in the analysis, the national U.S. market in Shenzhen topped the number of stores, the huge size of stores, if out of a 10 store linkage promotion, consumers will certainly buy down the cost. Understanding of the country or the United States in preparation for the Golden Week of positive promotion war, when the "bloodbath" "51" consumer electronics market.
Above analysis shows that this year's Golden Week starting early promotions, major business chain movements have now, consumers had favorable early resolution on promotional opportunities, at the right time, right place enough to get the right products. Of course, inexpensive volume is adequate is our principle.
