subject: Marketing Objective Explained [print this page] A Marketing plan is one of the important key component. In many cases, a marketing plan controls the activities of the business plan for a fact that a marketing plan bring in sales and revenue for your business. In a Marketing Plan, a Marketing Objective is one of the key item. It outlined its purpose in the form of Marketing direction and goal illustrated below:- Marketing Direction It highlight the purpose of the market and its desired outcome. It is normally written in a statement which formed the highest level of purpose for your business. Some of the common marketing objectives are as follows:- Market Share Revenue You can notice that these two are high level results that represents the final achievement of an organization. It form the driver of the organization. After directions are set, measure are attached to each of them to indicate the state of achievement. These measure are termed as Marketing Goal Marketing Goal It is measurable and reflects a direct results. This is a high level goal, a strategy or key action are developed to implement them. Some of the example of a marketing goal which are aligned to the marketing directions are as below:- For Marketing Share The goal is to acquire 50% of the total marketing volume for a market segment for Revenue The goal is to achieve a total x Dollar in sales Once the marketing objectives are developed, the next important step is to implement them with a plan in order to realize its benefits.
