subject: The People Appliance Stores Present A New Strategy Enclosure - Electrical Appliances, Stores, [print this page] Hot Golden Week Is over, "Kim Gu Silver 10" of the noise for the merchants
Season Inventory instead of the sound. Many businesses said that
Sell Performance on the National Day Golden Week this year, sales are very popular, the National Day Golden Week 7 days of sales volume close to normal a month. All kinds
Promotions Qi battle tactics, the way in the promotion, there are many innovations. Throughout the "11", "down" is the biggest characteristic of a sound.
In Air conditioning The market, there was a kind of rage
Marketing Way, by large and small
Brand The follow. This is what came to be a number of marketing
Expert The disdain and celebrities and accused of "lazy marketing."
The so-called "lazy marketing" refers to the lack of creativity in the original price of 1,000 yuan of products, down to 900 yuan, 800 yuan, this simple fire sales, is called lazy marketing.
Today, 11 Golden Week, the fiery "lazy marketing" has been concluded, the most focused
Price war Home appliances Marketplace , In the midst of mixed tasting on the price war amid the arguments have started
Plan The new "enclosure" strategy.
With the industry's intellectual and
Competition Intensifies, air conditioning companies have long lost the will to continue the lazy
Capital . The soaring prices of raw materials and
Plummeted export tax rebates, the high and one low, the already miserable for many enterprises in dire straits, let alone the increase in marketing costs and the introduction of energy efficiency as the profit drop, air-conditioning business of collective silence never take no resources to lazy.
Oaks The "lazy marketing"
This year's Oaks, is in the throes of the fission of the Oaks, and "water retaining oxygen" is a product of this pain. In order to "protect the water of oxygen," the smooth growth of Oaks on planning for the code-named "war action" campaign, the most remarkable of all, it donated 1,500 yuan worth of color
Mobile . Period in 11 other brands dowdy dollars donated more than a dozen air-conditioning is, when dozens of dollars in beach chairs, Oaks's are mine to become
Shopping Highlights. Here, we do not discuss whether the Oaks mobile phone backlog of goods; not discuss the price of its real cost; we need to know is this phone worth in the eyes of the proportion of consumers. As we all know, color machines basically at this level. On the one hand to the phone
Digestion On the one hand to find a unique gift arms, forming a typical self-complementary products and resources
Integrate So as to achieve win-win situation. Therefore, the Oaks to send cell phone activity can be called "lazy marketing."
Appliance hire new strategy Following States United States After Suning National Day is also re-joined the appliance before the ranks of mortgage and mortgage banks by the CMB one, into the China Merchants Bank and CITIC 2. There are signs that appliances are volumes of soil from the mortgage business. China Merchants Bank and the National US agreement, consumers 3000-50000 normal price per appliance, 6 months installments interest free loans, loans for 12 months, 300 yuan equivalent of charging interest on fees. Since its launch in early September, the country handled a total of 480 United States and multiple businesses, banks and businesses are satisfied with current performance. Another appliance giant Paradise is back in February this year the launch of such services.
In addition, the "membership" to create a fixed potential consumers. Wang Huiwen, general manager of Gome Beijing Branch announced that Beijing Gome stores in all of the official Oct. 13 start of membership, the Member States to the United States a very low threshold system, customers in the country as long as the U.S. consumer can become a member of the Rainbow Card, Membership in gold, silver ,
Diamond Of three. All members are free TM to enjoy the points and buy other items of special machine service, Gold, Diamond Card members can even enjoy a number of closed stores and sales special services.
Although the Eight Immortals, each with supernatural powers, in the final analysis is: puerile.
Credit consumer appliance industry has put on this stylish goods, appears to repayment of interest-free loans for consumer credit is actually interest on bank loans by the store to pay the price, so although it seems that stores less profitable, but the actual result will attract more potential consumers to make purchase decisions, for the business still has to win no loss of. "Membership" is none other to have membership directly to consumers, thus forming a relatively fixed group of consumers themselves, to squeeze out rivals. Suning monopoly model to go after is the scale effect, this can reduce the cost of publicity, which can be the ones who enjoy more consumers in the price war in the initial advantage.
Win-win situation between vertical and horizontal
With customers increasingly rational view of consumption, the promotion of difficulty increases each year.
