subject: Mvno Operational Cost Planning: Modelling And Negotiation Strategies For Contracting With Host Mobil [print this page] A Mobile Virtual Network Operator (MVNO) typically leases spectrum and mobile network infrastructure from a Mobile Network Operator (MNO), and then on sells these elements as telecommunication services at a profit markup and under a its own brand. Historically MVNO service offerings have included traditional mobile voice and data, however more recently we have seen business models evolve to include such strategies as business to business (B2B) MVNO's that target, for example, the machine to machine (M2M), mobile banking, health and lifestyle industries.
A critical aspect to the success of any MVNO is its wholesale negotiations with the host mobile network operator (MNO). This report provides valuable insights into the commercial models that are currently operational in today's MVNO market place. The report will elaborate on the rate structures of the retail minus and cost plus models, the pros and cons of each, and how to implement them. The report will discuss wholesale incentives, the reconciliation process and also what macro and micro environmental aspects to consider when defining your negotiation strategy.
Target Audience
MVNO's start-ups: For senior level executives this report provides a detailed insight into the dynamics of the MVNO and operator wholesale relationship. Examples of industry utilized wholesale rate models and recommendation on how to effectively establish your negotiation strategy.
Network Operators: For any network operator employee involved in the decision making process or deployment of a potential MVNO partner. This report provides detailed insights into the background of the MVNO model, risk factors to be aware of when evaluating a potential MVNO partner and how to approach the negotiation process.
Senior or Middle Management: For any mid to senior level management involved in the evaluation and decision making process for either the hosting or launch of a potential MVNO, this report provides detailed insight into the technical, commercial and operational frameworks required to successfully establish and maintain an MVNO HNO operation and wholesale relationship
