subject: The Services Provided By An Online Marketing Agency [print this page] The Services Provided By An Online Marketing Agency
Nowadays, with an extreme level of competition on the internet, such that has never been seen before, it takes inside knowledge to gain a marketing advantage. Unlike with other mediums, on the internet all businesses are on a level playing field and any small business is able to compete with international corporations if they can market themselves well enough. This is where online marketing agencies come in. The services that online marketing agencies offer are vast. We can not cover them all here but we will look at the main services that they provide.
The first thing that online marketing agencies will do is to optimize your website for search engines. This procedure, called SEO is an extremely productive marketing strategy that uses a number of algorithmic methods to improve a websites ranking within search engines. These methods include editing and optimizing a websites HTML coding that improve the relevance of search results and increasing a websites publicity throughout the internet. By being the first result shown on a search engine after a keyword or keyword phrase search, it means that there is a high chance that it will be the first website a user will select when looking for a particular product or service.
In order to increase your websites online exposure, marketing agencies can create backlinks from: video submissions, copywriting, articles, local search (maps) submissions, online databases, forum and blog posts to name but a few. Alongside the use of SEO to optimize a websites results in a users search, a website can employ paid for methods such as paid placement, contextual advertising or paid inclusion. This is simply advertising on other websites to increase your sites web presence.
Another method that has been shown to be quite effective, and is used by many of the larger retail websites is email marketing. Email marketing means sending email newsletter to previous customers and all users that have signed up to your website, to inform them of product or service updates, new products or services, changes to your business and any other information. The emails can not be too frequent as they will lose their value to the potential customers.
One method which is being increasingly used and frowned upon, to an extent, is search saturation. While SEO or SEM target increasing one page of your websites ranking with the goal of getting it right to the top of the page; search saturation aims at taking over the whole of the first page of results with only links to your website. Although this method is not easy to achieve and can be quite expensive to implement, it is also extremely beneficial.
