subject: Watches In India [print this page] Watches play a pivotal part in enhancing ones personality, and this would hardly be ignored by any one who wishes to look and feel good. The Indian market for the same, since always had been a fruitful one for the watch makers all around the globe to venture in to.
The front runners in the initial days during the blossoming of this market were the eternal leaders in watches in India the HMT Company; it was indeed a brand in those days which would almost personalize the thought of watches. This almost persisted for a long time, in the nation, where any wrist watch would mean HMT. However the company failed in to offer its audiences any sort of innovation in its offering in the various ranges where it was persistent.
This trend was almost broken by the then amateurs and todays market magnets TITAN. TITAN not only single handedly revamped he entire psyche about watches in the Indian mentality but it also injected that fresh piece of enthusiasm and zest in the audiences and almost changes in their perception about the watches. Now the watches were not only considered as an device for keeping a check on time, but it was also something gift worthy and letting others know their importance in our lives.
Now almost after 3 decades we have more and more competitors coming in the market with more and more options and newer innovations, the fore runners in this race to be the numero uno were MAXIMA, Sonata from TATA. These brands almost outplayed TITAN in many ways by implementing the same tactics which it had once played and pitted against HMT. With their comparatively cheaper rates, and easy availability these brands where up right favorites of many a lot.
After all this internal ruckus, then we had international brands like TAG HEUR watches, Rolex watches, Longiness and many competing too for acquiring the crust of the Indian market. But then again the biggest hindrance which still persists is the cost factor, which is comparatively sky high than its Indian competitors. But then again you still have takers for this section too as the Indian market easily cater to all the available brackets as they say.
