subject: Keyword Research - Why Is It So Important? [print this page] Keyword Research - Why Is It So Important?
If you are new to Internet Marketing, you must realize that keyword research is what makes up the foundation of your business. A properly researched keyword not only builds a strong foundation for search engine optimization, it also attracts a highly targeted audience for a successful marketing campaign. In other words, keywords are the heart of your entire online business.
What is keyword and why is it important?
Keywords are words and phrases that people type into search engines (like Google and Yahoo) to find things online. When you conduct a keyword search, search engines basically look for keywords in the titles of web pages, and then they spider through the content in relevant web pages. Therefore, if your title and page is optimized based on specific keywords that you include, there is a higher chance of ranking the web page well for these keywords in the search engines.
Besides ranking well in search engines, keyword research is can also be effectively used when you are running a paid advertising campaign. By conducting a proper keyword research before you design your ads, it will usually earn you a better quality score. A badly designed advertisement that does not have proper keyword relevance will result in a poor quality score that results in higher costs.
To conduct keyword research, all you need to do is to go to google and search for keyword tool, or search for wordtracker. Google keyword tool is free to use and wordtracker offers a free trial for users. Use the tools available to find out more information about they keywords like the number of searches, related keywords and the pay per click competition. There are more detailed information that you can find from other keyword research tools.
Many new internet marketers make the mistake of not conducting proper keyword research. This is a grave mistake as proper analysis and research can save you a lot of work in the long run. There are many ways you can use a keyword research tool to improve your marketing campaign.
