subject: Great Branding Is More than Just the Click of the Mouse [print this page] Great Branding Is More than Just the Click of the Mouse
The process of great design and branding isintentional, strategic and holistic. It incorporates the mission statement, the vision and the offerings of the company. Great design and branding describes the feeling of the product or services, the memory, and the visual impact. It can be simple or complex.
However, matching a company's personality to a design is very difficult to do and takes years of experience and a talent that not everyone has.
The personality of a company is the most important thing and probably the hardest for a designer to implement. And it is more than a logo. It is the message, the visual, and the feeling and expectation of what the product or service delivers.
It comes down to the fact that every company is unique and that means to have a unique personality it can only truly be found via professional design and marketing work.
For instance look at Craigslist; doesn't the current design perfectly match the personality of the site and the people on it? Many have tried to redesign it and take away the simplicity of what works. However for Craigslist what they have is a strong identity. The same is true for Nike and multitudes of other brands.
Does this mean branding and identity is just for the big companies?
Not at all! If anything it is more important for a small business to have a unique personality and brand. Don't forget that your company's personality and brand is meant to attract your prospects, which by the way are picky.
On the designer's side it can also be difficult to get a company to describe their personality to you because often you get the personality of the owner and that is not always the case of the company. Good designers listen and are intuitive and research a company and the company's competitors.
What is key to remember is that a company's identity will permeate everywhere online and offline. A company's identity isn't something that can be thought up later, you get one chance for that first impression.
Rosepapa Creative works with small businesses to effectively communicate their brand, personality and goals in web and print.
For more information visit Rosepapa Creative's Branding Packages
